1. Competitors
1.1. Canada
1.1.1. Clemetine Fields
1.1.2. Saffon Rouge
1.1.3. FreshFaced
1.1.4. Health Hut Boutique
1.1.5. Hippopothica
1.1.6. Kiss and Makeup
1.2. USA
1.2.1. Spirit Beauty Lounge
1.2.2. NuboNau
1.2.3. Saffon Rouge
1.2.4. Epic Beauty Bar
1.3. UK
1.3.1. Cult Beauty
1.3.2. Love Lula
2. Company
2.1. Ecofriendly Luxury Beauty Boutique
2.1.1. Only care non-toxic products
2.1.2. Luxury
2.2. World best online beauty boutique
2.3. Values - Luxury/Beauty/Nature
2.3.1. Beauty
2.3.1.1. We believe that beauty is something we share with nature, it is something we embrace, not something we put on. We think that all of nature embraces beauty, and that we as humans may be the worst it. We want to change this, and have young and old embrace that beauty that is ours. One way to nurture this is connect people and the planet.
2.3.2. Planet
2.3.2.1. One of our core values is to give back to our planet as gratitude for all she has given us. She has suffered unforgivable abuse in the last century, and our company wants to help others be committed to changing the way we see our planet.
2.3.3. Luxury
2.3.3.1. Ultimately we believe the top of the mountain in luxury would transcend anything material and awake in the possession of our planet and our shared beauty. We believe beauty and nature are at heart of luxury.
3. Customers
3.1. Women who care more about planet than money.
3.2. Never have sales. We give back instead.
3.3. Social media key. We can connect better than everyone else.
3.4. Quality is uncompromised
3.4.1. This allows us to have a better return policy.
3.5. We will be highly relational.
3.6. Appeal to higher income level, yet welcome all.
4. Climate
4.1. Enviormental and Eco sensitivity helps.
4.2. Empowering and liberating women.
4.2.1. Could we hire women overseas? Developers?
4.3. Align ourselves with technology trends
4.3.1. Mobile ecommerce
4.3.2. Social Media
5. Collaborators
5.1. Shipping carriers.
5.2. Packers
5.3. Suppliers
5.3.1. Luxury
5.3.1.1. Sustainable practices
5.3.2. Uncompromised natural ingredients