Module 2

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Module 2 by Mind Map: Module 2

1. Rapid product creation ( RPC) - How to create your product fast

1.1. Version 1.0

1.2. Don't let anything hold you back from creating value

1.3. No fancy business

1.4. Get in hands of customers

1.5. Get feedback

1.6. Get it to market ASAP

1.7. 8020 Rule - Spend 80% of your time selling - 20% product creation

2. What's you'll discover

2.1. Outlining your program from survey data

2.2. Structuring your program

2.3. Making your program valuable

2.4. What technology to use specifically

2.5. How much to create before you start selling

2.6. Speed of delivery

2.7. Bonuses

2.8. Action Items

2.9. New Node

3. Outlining your program from survey data

3.1. Collect

3.1.1. Collect all the question submitted

3.1.2. What are the things they want?

3.1.3. What is their ideal outcome?

3.1.4. What is their BIG pain?

3.1.5. What is the result they want?

3.2. Understand

3.2.1. Understand the #1 CORE need and 1 CORE need only

3.2.2. Many other needs but ONLY 1 core one

3.2.3. Market validation - don’t build something people do not want

3.2.4. The EXACT Product They’re Desperate To Buy From You

3.3. Chunk

3.3.1. Group together common Related areas

3.3.2. What are the foundational elements

3.4. Categorize

3.4.1. Create categories

3.4.2. Put chunks into categories

3.5. Sequence

3.5.1. Put in order of logical steps from A-Z

3.5.2. What comes first

3.5.3. What comes next

3.5.3.1. Untitled

3.5.4. Example:

3.5.4.1. Baking a cake

3.5.4.2. Get eggs

3.5.4.3. Mix

3.5.4.4. Desired outcome: Finished cake

3.6. Outline tools

3.6.1. Mindmesiter.com

3.6.2. Freemind

3.6.3. MindJet Manager

3.6.4. Whiteboard

3.6.5. 8x5 Index cards

4. Structuring your program

4.1. The Format

4.1.1. Live vs Recorded

4.1.1.1. Live

4.1.1.1.1. Instant credibility and authority

4.1.1.1.2. Gotcha: You have to perform

4.1.1.1.3. Visible expert

4.1.1.1.4. Demonstrate author

4.1.1.1.5. Record live performance

4.1.1.1.6. Answer questions on-the-fly

4.1.1.1.7. High level of interaction & relationship

4.1.1.1.8. Example

4.1.1.1.9. Event based

4.1.1.1.10. Live Webinars

4.1.1.2. Recorded

4.1.1.2.1. Record at your own pace

4.1.1.2.2. Ability to edit

4.2. Different modalities

4.2.1. Charge more for ALL modalities

4.2.2. Audio

4.2.2.1. Audio mp3

4.2.3. Visual

4.2.3.1. Video modules

4.2.3.1.1. Camera of Presentation

4.2.4. Written

4.2.4.1. Transcription

4.2.4.2. E-Book (PDF)

5. Making your program valuable

5.1. Main Idea: We might know what to do but we are still not doing it

5.2. Example: Working out vs Working with personal trainer

5.3. Multiple formats

5.4. Accountablity

5.5. Weekly Q & A

5.6. Challenges

5.7. Interaction with other members with same challenges

5.8. Coaching

6. What technology to use specifically

6.1. Video

6.1.1. Hd Camera with External Mic

6.1.2. Audio: lavalier microphone

6.1.3. 3 Point lighting set

6.1.4. White/Grey background

6.2. Screen Recording

6.2.1. Screenflow on Mac

6.2.1.1. www.screenflow.com

6.2.2. Camtasia on Windows/Mac

6.2.2.1. www.camtasia.com

6.2.3. Keynote for presentation on Mac

6.2.4. Powerpoint for presentations on Windows/Mac

6.3. Live

6.3.1. Free

6.3.1.1. GotoWebinar.com

6.3.1.2. GotoMeeting.com

6.3.2. Paid

6.3.2.1. Goolge Hangout

6.3.2.2. FreeCoferenceCall.com

6.3.3. Always Record everything!

6.3.4. Hire someone to record it all for you

7. How much to create before you start selling

7.1. MVP - Minimal Viable Product

7.2. Create one or two modules before pre-selling

7.3. Start delivering content to founding members and improve as you go

7.4. If you create two you will have some time to keep selling

7.5. Start sellilng and your first "validation" of your product idea - Will be covered in module 3

8. Speed of delivery

8.1. Drip Feed

8.1.1. Paced consumption

8.1.2. Bit size peaces

8.1.3. Just In time (JIT) learning

8.1.4. More action

8.2. Examples

8.2.1. 6 Weeks

8.2.1.1. New module every 3 days

8.2.2. 8 Weeks

8.2.2.1. New module ever week for 2 months

8.2.3. 12 Weeks

8.2.3.1. New module every week for 3 months

8.2.4. 12 months

8.2.4.1. New module every month

8.3. Instant

8.3.1. Get everthing now

8.3.2. Information overload

8.4. What's best for customer

9. Bonuses

9.1. Over deliver - Suprise and delight

9.2. Examples

9.2.1. Interviews with experts

9.2.2. Downloads

9.2.3. Case studies

9.2.4. How other people got results

9.3. Can give away to JV to add value to their products

9.4. Promote on sales letter or videos

9.5. Do this last

10. Action Items

10.1. Create your outline for course

10.2. Outline all questions from surveys

10.2.1. Collect

10.2.2. Chunk

10.2.3. Categorize

10.2.4. Sequence

10.3. Decide on speed of delivery

10.4. Decide on live or recorded

10.5. Decide on format

10.6. Create your first 2 sections/modules

10.7. Keep getting new "Founding Members"

10.8. Prepare to sell next module