english for business

1. marketing

2. management

3. software apps

4. maths

5. a link that shows you best way to motivate people

6. a video about market segmentation

7. a link to tell you more about innovations

8. a link to tell you more about consumers

9. unit 1

9.1. crisis : a situation that is extremely difficult or dangerous, when there are many problems:

9.2. sacked : to be fired or to lose your job

9.3. colleagues : people you work with

9.4. innovations : new ideas

9.5. motivate : push up or cheer people

9.6. classification : making groups

9.7. analyse : to understand

9.8. pursue : to follow someone

9.9. integration : motivate people to work together

10. unit 2

10.1. coporate culture : the beliefs and ideas that a company has and the way in which they affect how it does business and how its employees behave

10.2. Enterprise: a business plan or project, especially one that is difficult or that may fail or lose money

10.3. Pessimistic: someone who feels that bad things are more likely to happen than good things.

10.4. Incentives: something, especially money, that encourages a person or organization to do something

10.5. hygiene factor: something connected with a job that may not make an employee feel satisfied, but that will make them feel unhappy if it is not provided, for example fair pay, respect from other workers, or pleasant working conditions

10.6. Combine: to join together in order to make a single thing or group, or to join things together in this way

10.7. Assumes: to begin to take control of something.

10.8. Self-actualization: a person's desire to use all their abilities to achieve and be everything that they possibly can. The expression is used by Maslow in his theory of human motivation

10.9. Discipline: the practice of making sure that people obey rules and do not cause problems

10.10. Benefits: the money that an employer owes to an employee as a pension, which is based on the amount of time the employee has worked for the employer

11. unit 3

11.1. Recession: a period, usually at least six months, of low economic activity, when investments lose value, businesses fail, and unemployment rises

11.2. Takeover: the act of taking control of a company by buying enough of its shares to do this

11.3. Reputation: the opinion that people have of someone or something, based on past behaviour or character

11.4. Split: to divide or cause to divide into two or more parts

11.5. Outsourcing: a situation in which a company employs another organization to do some of its work, rather than using its own employees to do it

11.6. Merger: a situation when two or more companies, organizations, departments, etc. join together

11.7. Market segment: a group of possible customers who are similar in their needs, age, education

11.8. Inventory: the amount of goods a store or business has for sale at a particular time, or their value

11.9. Flatten: to reduce the number of different levels of managers and other employees in an organization

11.10. Eliminate: to completely remove something that is not wanted or needed

12. unit 4

12.1. Stereotype: a fixed idea that people have about what someone or something is like, especially an idea that is wrong

12.2. Individualist: someone who is different or original

12.3. Foreign market: a financial market in which foreign currencies are bought and sold

12.4. Multinational: a very large company that has offices, stores, etc. in many different countries but that is controlled from the country where it was started

12.5. Hierarchy: a system in which the people within a company or organization are organized into levels according to the authority they have

12.6. Globalization: the idea that local conditions must be considered in globalization (= trading in all parts of the world

12.7. Collectivist: having a political system based on the principle of collectivism, or relating to the theory of collectivism

12.8. Authority: the official power to make decisions for other people or to tell them what they must do

12.9. Confrontation: a situation in which people or groups with opposing ideas or opinions disagree angrily

12.10. Diversity: the fact of there being people of many different groups in society, within an organization

13. unit 5

13.1. Curriculum vitae: a short written description of your education, qualifications, previous jobs, and sometimes also your personal interests, which you send to an employer when you are trying to get a job

13.2. Vacancy: a job that is available in an organization and that people can apply for

13.3. Weaknesses: a situation in which someone or something is at a low level or is not strong or successful

13.4. Referee: a person who knows you and who is willing to describe your character and abilities in order to support you when you are trying to get a job

13.5. Recruiters: a company or organization that is looking for new employees

13.6. Junior: used to describe someone of a low rank, or of a lower rank in relation to others, in an organization

13.7. Human Resources: a person who in charge of the department that deals with the employment, training, support, records, etc.

13.8. Headhunters: a person who is hired by a company to find someone who has the qualifications for an important job and is willing to leave their present job

13.9. Covering letter: a letter that contains information about the thing it is sent with

13.10. Candidate: a person who is competing for a job or an elected position

14. unit 6

14.1. Ratio: the relationship between two amounts, represented by two numbers or a percentage, expressing how much bigger one is than the other

14.2. Quota: a fixed limit on the amount of something that someone is allowed to have or is expected to do

14.3. Prejudice: an unreasonable opinion, especially about a particular group of people that is formed without thought or knowledge

14.4. Ethnic minorities: a group of people with a particular race or nationality living in a country or area where most people are from a different race or nationality

14.5. consumer : a person who purchases goods and services for personal use

14.6. Equality: a situation in which men and women, people of different races, religions, etc. are all treated fairly and have the same opportunities

14.7. Compulsory: if something is compulsory, you must do it because of a law or rule

14.8. Critical mass: the size or number that something needs to reach before a particular change or development can happen

14.9. Apprentice: someone who works for an employer for an agreed period of time in order to learn a new skill, often for a low wage

14.10. Accountability: a situation in which someone is responsible for things that happen and can give a satisfactory reason for them