Your 2014 Digital Marketing Strategy

1. Local SEO

1.1. Name, Address & Phone Consistent Across The Web

1.1.1. Search The Web For Inaccuracies & Fix

1.1.2. Use Schema.org Microdata When Possible

1.2. Claimed Google+ Local Page

1.2.1. Take Ownership Of The Listing

1.2.2. Add As Many Relevant Categories As Possible

1.2.3. Fill Out The Profile As Completely As Possible

1.3. Build Local Citations

1.3.1. Add Your Business To Free Online Directories

1.3.2. Add Your Contact Information To All Online Profiles

1.3.3. Use InsuranceLibrary.com

2. Mobile Website Optimization

2.1. Responsive Site Design

2.2. Page Load Time

2.3. Text Based Phone Numbers

3. Analytics & Conversion Optimization

3.1. Install Google Analytics

3.2. Monitor Popular Pages & Other Trends

3.3. Identify New Opportunities

4. Off-Site SEO

4.1. Social Signals

4.1.1. Growing Signal With Algorithms

4.1.2. Social Links Are Natural To Your Link Profile

4.1.3. Share All Content That You Write

4.2. Inbound Links

4.2.1. They Still Matter - But Be 100% Natural

4.2.2. Use Social Media To Build Relationships

4.2.3. Add Links To Your Google+ Profile

4.3. Google Authorship

4.3.1. Optimize Your Google+ Profile

4.3.2. Add Author Code To Your Blog

4.3.3. Leverage Other Sites For Authorship

4.4. Use InsuranceLibrary.com

5. Social Media Strategy

5.1. Create A Calendar For Facebook, Google+, Twitter & LinkedIn

5.2. Use A Tool To Schedule Posts

5.3. Focus On Specific Audiences

5.4. Automatically Share Your InsuranceLibrary.com Answers

6. Content Strategy

6.1. Topics, Not Keywords

6.2. Post Unique Content To Multiple Sites

6.3. Leverage High Traffic, High Authority Sites

6.4. Use InsuranceLibrary.com