How do we enable current smokers to smoke more and create opportunities for infrequent smokers to...

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How do we enable current smokers to smoke more and create opportunities for infrequent smokers to smoke more? by Mind Map: How do we enable current smokers to smoke more and create opportunities for infrequent smokers to smoke more?

1. Non-Smokers

1.1. Do not market to

2. Infrequent Smokers

2.1. No places to smoke

2.1.1. Office

2.1.2. Restaurants

2.1.3. Homes

2.1.4. Parks

2.1.5. Social Gatherings

2.1.6. Hotels/Casinos

2.2. Limited locations to buy cigarettes

2.2.1. Drugstores

2.2.2. Grocery Stores

2.2.3. Gas Stations

2.2.4. Convenience Stores

2.2.5. E-commerce

2.3. Price elasticity

2.3.1. Cost of cigarette

2.3.2. Increasing taxes

2.3.3. Price variation by states

2.4. Concerns over the total lifestyle expense

2.4.1. Cost of cigarette

2.4.2. Social pressure to remove lingering smell

2.4.3. Time/cost (lost productivity time) of habit

2.5. Concerns over the environmental effects

2.5.1. Secondhand Smoke

2.5.2. Waste produced by cigarette bud

2.5.3. Matches/Lighters

2.6. Inability to buy what they know they'll smoke

2.6.1. Single cigarette

2.6.2. Small pack

2.7. May face negative social pressure

2.7.1. Friends

2.7.2. Family Members

2.7.3. Colleagues

2.8. Dislike the flavor

2.8.1. Particular brand

2.8.2. Limited offering in supply

2.8.3. Too few flavors available on market

2.9. Fear of addiction

2.9.1. Addictive to the habit

2.9.2. Addiction to the drug

2.10. Health Concerns

2.10.1. Life-threatening

2.10.2. Non-life threatening

3. Smokers

3.1. First-Time Smokers

3.1.1. Health Concerns

3.1.1.1. Life-threatening

3.1.1.2. Non-life threatening

3.1.2. Advertising

3.1.2.1. Negative

3.1.2.2. Positive

3.1.3. Inability to buy what they know they'll smoke

3.1.3.1. Single cigarette

3.1.3.2. Small pack

3.1.4. Inability to try different cigarettes

3.1.4.1. Multi-brand packs

3.1.4.2. Single cigarette

3.1.4.3. Multi-flavor packs

3.1.5. No Place to Smoke

3.1.5.1. Office

3.1.5.2. Restaurants

3.1.5.3. Homes

3.1.5.4. Parks

3.1.5.5. Social Gatherings

3.1.5.6. Hotels/Casinos

3.1.6. Social Pressure

3.1.6.1. To smoke

3.1.6.1.1. Try it

3.1.6.1.2. Have fun

3.1.6.1.3. Relax

3.1.6.1.4. Be popular

3.1.6.1.5. Fit in

3.1.6.2. To not smoke

3.1.6.2.1. Be health conscious

3.1.6.2.2. Not enough people smoking

3.1.6.2.3. Makes (clothes) smell

3.1.7. Fear of addiction

3.1.7.1. Addictive to the habit

3.1.7.2. Addiction to the drug

3.1.8. Price of cigarette

3.1.8.1. High-quality (high price)

3.1.8.2. Low-quality (low price)

3.1.9. Age

3.1.9.1. Young

3.1.9.1.1. Recently legal

3.1.9.2. Middle Age

3.1.9.2.1. Milestone adjustments

3.1.10. Dislike the flavor

3.1.10.1. Particular brand

3.1.10.2. Limited offering in supply

3.1.10.3. Too few flavors available on market

3.1.11. Limited locations to buy cigarettes

3.1.11.1. Drugstores

3.1.11.2. Grocery Stores

3.1.11.3. Gas Stations

3.1.11.4. Convenience Stores

3.1.11.5. E-commerce

3.2. Chain Smokers

3.2.1. No places to smoke

3.2.1.1. Office

3.2.1.2. Restaurants

3.2.1.3. Homes

3.2.1.4. Parks

3.2.1.5. Social Gatherings

3.2.1.6. Hotels/Casinos

3.2.2. May face negative social pressure

3.2.2.1. Friends

3.2.2.2. Family Members

3.2.2.3. Colleagues

3.2.3. Limited locations to buy cigarettes

3.2.3.1. Drugstores

3.2.3.2. Grocery Stores

3.2.3.3. Gas Stations

3.2.3.4. Convenience Stores

3.2.3.5. E-commerce

3.2.4. Price elasticity

3.2.4.1. Cost of cigarette

3.2.4.2. Increasing taxes

3.2.4.3. Price variation by states

3.2.5. Brand Loyalty

3.2.5.1. One brand

3.2.5.2. Changes brand