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TEDxAmsterdam 2013 Fairphone -- changing the way products are made by Mind Map: TEDxAmsterdam 2013 Fairphone -- changing the way products are made
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TEDxAmsterdam 2013 Fairphone -- changing the way products are made

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example: Bas tried to repair my son's Nintendo DS

He tried to unscrew the screws

He screwed up the screws

You know: once you screw up the screws, you're screwed

led to two questions

Let's try this with a phone

have a look at your phone

Why don't they want you to open up your phone?

It's not fair

Ask the right questions

Having a closer look when opening up our phone

a phone has more than 20 minerals

all these minerals go into subcomponents

the companies putting the phones into the market

when we don't use our phones anymore

even the secret service is part of the ecosystem of the phone

this is the full complexity of our economy

How to change systems by making stuff

thought about setting up a campaign about conflict minerals

stared project: Fairphone

steps

questions started to be asked about the fairphone

We set a goal: sell 5000 phones;

the fairphone

is like any other smartphone

But it's important to see what's behind the phone

plus

We can't change everything overnight

e.g.

however

if you unscrew something, you'll might find out that you can actually fix something