Facebook Advertising
by Marcela Vivo
1. Free Trial
2. By Goals
2.1. Clicks to Site
2.1.1. Blog posts
2.1.2. Infographics
2.1.3. White Paper
2.1.4. Webinar
2.1.5. Free Trial
2.2. Page Likes
2.2.1. White Papers
2.2.2. Webinar
2.2.3. Ebook
2.2.4. Free Trial
2.2.5. Discounts
2.2.6. Ad ideas
2.2.6.1. Tired of Expensive Business Phone Bills?
2.2.6.2. Get a Vanity 800 Number for Free
2.2.6.3. Are you getting the most out of your Phone System?
2.3. Page Post Engagement
2.3.1. Funny images
2.3.2. Polls
2.3.3. Questions
2.3.4. Infographics
2.3.5. Blog posts
2.4. Branding
2.4.1. Free Trial
2.4.2. Remarketing
3. Audiences
3.1. Custom
3.2. Email
3.3. Lookalike
3.4. Interest
4. To Do
4.1. Come up with a list of ad ideas, creatives, & images for each type of ad
4.2. Create a few dozen social segments for each
4.3. Mine FB groups for ID's for custom audiences
4.4. Clicks to Website
4.4.1. Organize remarketing & tracking pixels