Defining Your Brand's Voice and Personality

1. Persona Character (Name) Who does your brand sound like? What hat are you most comfortable wearing in your industry?

1.1. Professional

1.2. Friendly

1.3. Inpirational

1.4. Authoritative

2. Tone: What is your approach to spread the word about your mission and goals?

2.1. Humble

2.2. Direct

2.3. Honest

2.4. Analytical

3. Language: How are you going to speak to people? What words do you plan on using in your social media? Who do you want to relate to?

3.1. Complex

3.2. Latest and Greatest

3.3. Simple

3.4. Fun

3.5. Serious

4. Purpose: Why are you in business? Why are you on social media? What are you offering?

4.1. Inform

4.2. Educate

4.3. Sell

4.4. Entertain

4.5. Enable