IRI Launch (After Webinar - Email Broadcast)

1. Webinar

1.1. Autoresponders (Before the Webinar)

1.1.1. Webinar Landing Page (Sign Up)

1.1.1.1. iAwake List (Invitation to Webinar)

1.1.1.2. IRI Affiliates (iLife & Others) - Invitation to Webinar

1.1.1.2.1. Email to iAwake Affiliates & iLife

1.1.1.2.2. Recovery 2.0 Presenters (Selected)

1.1.1.2.3. Personal Outreach to Connections

1.1.1.3. Social Media Posts (Invitation to Webinar) - LinkedIn (Paid, Organic and Message), Facebook & Twitter

1.1.1.4. IR (Invitation to Webinar)

1.1.1.5. NATSAP List Remarketing (Invitation to Webinar)

1.1.1.6. Banner Advertising?

2. Press Release

3. Post Launch: $99 Kit (Non-Enrollees)