Evolver

1. meme ecology

1.1. Branding dictionary

1.1.1. All the words used in Evolver's branding

1.2. Terms used and their "layman" synonyms

1.3. TEN principles

1.4. Brand guide - for design + language design

2. Audience analysis - what do you know of the personas of Evolver - do you have access to any reserach?

2.1. Membership - what's your role out plan for that?

2.2. What is the brand promise around membership?

2.3. What do members get?

3. Language around delicate matters

3.1. Plant Medicine

3.2. indigenous cultures

3.3. Cultural appropriation - in the transformational festival culture

3.3.1. we might think its tribal convergence whilst people of the culture may see it as appropriatian

3.4. social justice

3.5. Indigenous and ancient healing practices

3.6. accurate representation of indigenous cultures

3.7. Are you optimistic for the future?

4. Evolver one pager

5. Evolver brand as a mentor archetype

5.1. The embodiment of your brand. Defining and then getting deeply acquainted with this character will help you craft a consistent voice and unique brand feel. Recognize that you are not the hero but the force that puts the hero in motion and you will empower your audiences to act.

5.2. Archetypes

5.2.1. The Pioneer

5.2.1.1. Visionary new ideas are your lifeblood, and none are dismissed as too bold. You are curious, innovative, brave, and optimistic about the future.

5.2.2. The Rebel

5.2.2.1. Where you tear down a problem, you also point the way to a solution

5.3. Media as a spirit

5.4. iconic representations, mythic, of the evolver story

5.5. creating safe place, the medicine to californication and new age

6. Kickstarter campaign

6.1. Brand mentor - leading the people

6.2. Genesis story of the Evolver

6.3. Brand gift - the promise of Evolver if you get funded

7. Goals and Missions

8. How to connect to other groups

9. Evolver Network Organization What service does your organization provide and how does it work (elevator pitch)? What was the motivation behind this idea? Where did it come from? Who are the other synergistic players in the space? Who are your competitors, if any? What sets your business apart from the others? What are the long-term goals of the organization? Where do you see your business in 1, 5, 10 and 50 years? Brandon Objectives If you described your organization in one word or two words what would it be? To keep things creative…If your organization was a car what type of car (i.e. yellow Volkswagen Beetle with a daisy on the dash or flat black Ferrari with red carbon rims) would it be and why? Do you have a tagline? What is the positioning or mission statement of your business? What type of imagery would you like to see used to define your brand? Who is your targeted audiences and which are more important than others and why? If customers described your organization in one word or two words what would it be? How do you want to be perceived by your participants? How do you want to be perceived by the new world? How do you want to be perceived by the old world?

10. mission: The Evolver Network is a global network connecting organizations and individuals working toward the health and wellbeing of Earth and humanity. The Evolver Network’s mission is to empower positive transformation of self and community through education, celebration, and co-creation. Local Evolver groups, called Spores, produce events and media, and build relationships among local leaders and organizations. The network hosts programs such as leadership training, a participatory think tank, and planetary healing calls. Together we promote and support an emerging value system that is sustainable, full of meaning and founded on human connection. Want to play? Open your heart and change reality from the ground up!

11. 10 principles

11.1. Educate Minds Heal Bodies Liberate Spirit Inspire Hearts Respect Environment Build Community Rethink Design Grow Food Transform Money Dream Big

12. http://bentonrooks.com/interviews/

13. Personas

13.1. https://docs.google.com/document/d/1LYeTD1WhZ4UU1bq6p-p0afdxn34BgZ69ENDn9IkTqQo/edit