1. Sharing
1.1. Share with results vs. without results
1.2. Overcome resistance to sharing EQ
2. Feedback
2.1. Alex
2.1.1. Monty Concept
2.1.1.1. Interaction style is confusing with faces
2.1.1.2. Inclined to skew data to the positive
2.1.1.3. First screen should have told you "give us these ratings, it will all be kept anonymous."
2.1.1.4. Instructions for interaction style once logged in (*moving 5 faces on the line).
2.1.1.5. Feels awkward "ranking" his friends against each other. Would rather not pit each of his friends against each other.
2.1.1.6. "Ask your friends for feedback."
2.1.1.7. Wonders how it is anonymous / Unclear
2.1.1.8. Wondering where his results are - he is definitely curious
2.1.1.9. If button said "See your results" on the screen where you added emails / SMS, would be very likely to click.
2.1.1.10. Was not clear that the app was supposed to be anonymous and that needed mulitple people's feedback to keep anonymity.
2.1.1.11. Would feel more comfortable with email than SMS, i.e. would prefer the option.
2.1.1.12. Looking at results - confused at the scale. He's curious who said what.
2.1.1.13. He would prefer it to not be anonymous. Might be likely to skew a little bit.
2.1.1.14. Based on feedback, he would not do anything immediatately, but it would plant the seed and change context and prompt self-inquiry.
2.1.1.15. Would love access to links/books to improve empathy.
2.1.1.16. Last - ask all friends, 2nd to last, ask more friends.
2.1.2. Bear Concept
2.1.2.1. Interaction style is clear.
2.1.2.2. Chose "get more feedback."
2.1.2.3. Alex wants to crowdsource why he is not loyal
2.1.2.4. Prefers this concept strongly
2.1.2.5. More of an archetype fit
2.1.2.6. Way more clear
2.1.2.7. Appeals more to him wanting to focus on himself
2.1.2.8. Slider is way more clear
3. Invitations
3.1. General Invitation vs. Feedback Request
3.1.1. How do we best characterize invites - e.g., “ask friends for feedback”?
3.2. Number of Invites required
3.3. Email or SMS or Facebook
3.4. Import addresses?
4. Sign-up
4.1. Facebook + other Auth Services
4.2. Facebook vs. other Auth Services
5. Data Collection
5.1. Interaction Style
5.1.1. Slider, buckets, radio buttons, drag a face, etc.
5.2. Continuous or discrete
5.3. 1 at a time / multiple at once
6. Our Questions
6.1. How many surveys must be completed for a user before they can access their EQ score?
6.2. How is one's score broken down with the new focus on EQ?
6.3. What does ongoing engagement with this app look like? How often will I open this app after the first use. What will I be doing in the app after the first use?
6.4. What is the significance of the "manage friends" functionality?
7. Notes
7.1. Stages of gamification
8. Platform
8.1. Desktop vs. Mobile
8.2. Native vs. Mobile Optimized
9. Flow
9.1. Flow Order
9.1.1. Invite friends
9.1.2. Bait
9.1.3. Landing Page
9.1.4. Facebook Login
9.1.5. Give Feedback Game
9.1.6. Receive Feedback
9.1.7. Share
9.2. Flow Engagement
10. Architecture
10.1. Nouns
10.1.1. Survey?
10.1.2. Question
10.1.3. Answer
10.1.4. User
10.1.5. Friend
10.1.6. Score
10.2. Verbs
10.2.1. Rate
10.2.2. Request
10.2.3. Invite
10.2.4. Search
10.2.5. Manage
10.3. States
10.3.1. User is invited, but without feedback waiting
10.3.2. User is invited, with feedback waiting
10.3.3. User enters cold, without feedback waiting
10.3.4. User enters cold, with feedback waiting
11. Brand
11.1. Promise
11.1.1. Improve performance in life
11.2. Approach
11.2.1. Social mirror - anonymous feedback from friends and colleagues
11.3. Offering
11.3.1. Viral app that measures and reveals my Emotional Intelligence
11.4. Audience
11.4.1. People who care about their performance
12. Objective
12.1. Goal for Sunday: to design a first user experience that proves we can achieve virality - a concept we can build and launch for beta testing in 30 days followed by a public launch in early September showing K>1.0
13. User Value
13.1. Feeling of helping a friend
13.2. Learn about themselves
13.3. Learn what their friends think of them
13.4. See how they rank against others
13.5. Feeling of contributing to a more open and trusting society
13.6. Social credibility
13.7. Confirmation/Validation of social standing
13.8. Confirmation of strengths
13.9. Education about how to improve oneself
14. Archetypes
15. Emotional Intelligence
15.1. Self-Awareness
15.2. Self-Regulation
15.3. Motivation
15.4. Empathy
15.5. Social Skill
16. Entry Points
16.1. Email
16.1.1. Request for Feedback
16.1.2. General Invitation
16.2. Facebook Wallpost
16.2.1. User sharing EQ
16.2.2. General Promotion