1. KPI 2:Number of new vendors acquired
1.1. Goal
1.1.1. Reach up to 3 new vendors in a month with a special offers
1.2. Period
1.2.1. 1 month-short term, half year - mid term
1.3. Resources
1.3.1. Country managers
1.4. Tools
1.4.1. Improving presentations
1.4.1.1. Present ourselves differently as coupon site
1.4.1.2. Providing more cases (see KPI 1)
1.4.1.3. Use personized presentations with vendors logo
1.4.2. More negotiations and communicaton
1.4.2.1. Provide a expectations for sales plan (Ani's table)
2. KPI 1: Amount of sales and commissions for Top Vendors
2.1. Goal
2.1.1. Top Priority for Vendors and Networks, higher commissions, exclusive coupons
2.2. Period
2.2.1. Check of indexes every 2 weeks, report overview once per month. Long-term goals.
2.3. Tools
2.3.1. Change of approach
2.3.1.1. STEP 4. Brainstorm with UE team, IT source, application form or social networks log in or both
2.3.1.2. Step 2. Cashback (learn more about system, contact Svyaznoy, Lamoda and others if it lets us get exclusives, prepare a campaign, test)
2.3.1.3. Step 3. New PR-campaigns and channels (LB brainstorm, learn Networks experience and cases)
2.3.1.4. Step 1. Improving presentation with particular vendor case
2.3.2. Special actions in order to improve company Image
2.3.3. Segmentation
2.3.4. New techniques of getting codes
2.3.4.1. Step 2. VK and FB targeting, testing more offers
2.3.4.2. Step 1. Retargeting (learn more about criteo, contact Zalando and others if it lets us get exclusives, prepare a campaign, test)
2.4. Resources
2.4.1. Marketing campaigns in FB and VK Starting testing campaigns at 200 EUR per month
2.4.2. Criteo 100 EUR testing campaign