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KFC by Mind Map: KFC
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KFC

Environment

Key Partners

1. Pepsi

2. Food Suppliers

Key Resources

1. Brand

2. Sales network & logistics network

3. Secret recipe

4. Facilities for catering services

Products

Key Activities

1. Management of fast food restaurant chain

2. Management of logistics system

3. Management of franchises

4. Management of catering services

Value Propositions

1. Fresh chilled chicken meat

2. Secret recipe

3. Affordable prices

4. Fast service

Customers

Customer Relationships

1. Customer orientation

2. Individual agreements

3. Collective agreements

Channels

1. Fast food restaurant chain

2. Home delivery

3. Internet

4. Social networks

5. Television

6. Outdoor advertising

Customer Segments

1. Young people (16-25 years old)

2. Students

3. Early career workers

4. Franchisees

Finance

Cost Structure

1. Costs of fast food restaurant chain

2. Branding/communication

2. Vehicles for catering services

4. Product innovations

Revenue Streams

1. Revenues from fast food restaurants

2. Franchising

3. Catering services