Aura - "the number one Spray tanning brand worldwide" http://aurasprayers.com/

Solve your problems or get new ideas with basic brainstorming

Get Started. It's Free
or sign up with your email address
Rocket clouds
Aura - "the number one Spray tanning brand worldwide" http://aurasprayers.com/ by Mind Map: Aura - "the number one Spray tanning brand worldwide"  http://aurasprayers.com/

1. Target auduence

1.1. 80 Disttrubutors

1.1.1. Entrepreneurs - often men

1.1.1.1. Managed by women often

1.1.1.2. Active in Social Media & Forums

1.1.1.2.1. Which platforms?

1.1.1.2.2. Buying activity motivated by competitors

1.1.2. Often rebranded

1.1.2.1. Want to use 'Aura Inside'

1.1.2.1.1. AKA 'Intel Inside'

1.2. Tanning Salon owners / Independents

1.2.1. Which platforms?

1.2.1.1. How do we find out?

2. Strategy

2.1. Which channels?

2.2. What is the strategy?

2.2.1. Is it all about content?

2.2.2. How do we connect with the Distributors?

2.2.2.1. Ads?

2.2.2.2. Outreach?

2.2.3. How can we show off the brand?

2.2.4. Tanning Salons & Sole Traders

2.2.4.1. Competitions

2.2.4.1.1. Win a Spray Tan

2.3. Content

2.3.1. Type of content

2.3.1.1. Micro-posts

2.3.1.1.1. Imagery / Photography

2.3.1.1.2. Imagery & Artwork

2.3.1.1.3. Micro-copy

2.3.1.2. Infographics

2.3.1.3. Video

2.3.1.3.1. Hyperlapse

2.3.1.3.2. Photography

2.3.2. Tone of voice

2.3.2.1. Category leadership attitude

2.3.2.2. Premium

2.3.2.3. Service leadership

2.3.2.4. Highly engaging and response

2.3.2.5. Innovative

2.3.2.6. Smart, clean, clear language

2.3.2.7. Leaders in technical excellence

2.3.2.8. Intel inside strategy

2.3.2.9. Feminine

2.3.2.10. Informal, helpful responses

2.3.3. Topics

2.3.3.1. Industry news and commentary

2.3.3.2. Expert tips

2.3.3.2.1. topics with solutions and tips

2.3.3.2.2. Monitor the forums, write content and seed

2.3.3.3. Choosing equipment

2.3.3.3.1. Costs

2.3.3.3.2. Running costs

2.3.3.3.3. Reliability

2.3.3.4. How to's

2.3.3.4.1. Spray around

2.3.3.5. Equipment in action

2.3.3.6. Spray tan solutions compared

2.3.3.7. Small Business (Tanning Salons)

2.3.3.7.1. Insurance

2.3.3.7.2. Things to consider

2.3.3.7.3. Sales support

2.3.3.8. Aura equipment

2.3.3.8.1. Features & benefits

2.3.3.8.2. Ranges

2.3.3.8.3. Image examples (click)

2.4. Getting in front of the right people / Promotion

2.4.1. Distributors

2.4.1.1. Outreach?

2.4.2. Tanning Salons / Sole traders

2.4.2.1. Facebook

2.4.2.1.1. Ads

2.4.2.2. Twitter

2.4.2.2.1. Outreach

3. Competitors

3.1. https://www.facebook.com/tanningessentials?ref=br_tf