Think FedEx’s, “When it absolutely, positively has to be there over night.” Whether you prefer the term Unique Selling Proposition or Unique Service Proposition, when it comes to marketing your practice the key to the proverbial vault is coming up with a message that differentiates you from of all your competitors in a positive, appealing, and preferably compelling way. Without a USP you are merely a choice. With one, you can be THE choice.

Pretend you are your prospective client and ask yourself:

“Why should I choose your practice/services versus any/every other option available to me?”

Answering this question is the basis for creating a compelling USP and should be used as a means of brainstorming and coming up with the right USP for you and your practice. The more you can hone in on exactly whom you’re targeting and the benefit you’re offering them, the more effective your USP will be.

52 Ways to Market and Grow Your Practice