Create your own awesome maps

Even on the go

with our free apps for iPhone, iPad and Android

Get Started

Already have an account?
Log In

Social Media Pros & Cons by Mind Map: Social Media Pros & Cons
0.0 stars - reviews range from 0 to 5

Social Media Pros & Cons

Try it because...

Speed of interaction

Create conversations

Build a brand

Cheaper than other marketing channels

Test ideas & get responses

Global & Cross-cultural

Limited regulation

Measurable impact

Cross-generational

Everything is going online. Unstoppable.

More accessible.

Find anything

Be careful because...

Speed of interaction! Hard to keep up in real time

privacy & personal security

robmyhouse.com

OMT (One More Thing)

Tough to be candid

Putting a face on organization can be daunting -- one person becomes accountable

Talking about bureaucratic topics in casual voice

How to respond to rude/critical comments

Senior buy-in/anxiety

Fear of losing control

Dealing with negative comments about your brand/organization

respond or not?

respond respectfully

invite critic into private conversation

show pride in customer service

try to rectify situation

make people accountable for their comments by asking them to register before commenting

More pros

Variety of perspectives

Comfortable social context for people who aren't comfortable face-to-face

Combat loneliness and isolation

Scaleable -- use as much as you want or as little as you want

Community-building

Breaks down barriers -- see anything without leaving your hosue

Instant stimulation

Research value

Advocacy of all sorts

Make relationships more efficient

Different kinds of media (pictures, video etc)

Instant alerts

Social stalking: respond to your customers/clients

Customer loyalty