Sirius XM SWOT
by Heather Leach
1. Strengths
1.1. Signal Streangth
1.2. Little Competition
1.2.1. Sirius XM is the only satellite radio
1.3. Exclusive Broadcasting
1.4. 27 hardware partners
1.5. Family plan subscription
1.6. GPS locator
1.6.1. Traffic reports
1.6.2. Weather updates
2. Opportunites
2.1. Programming Variety
2.1.1. There is still room for more variety
2.2. Going Global
2.3. Strengthen internet service awareness
2.4. More partnerships with car dealers
2.5. 21 advertising partners
2.6. Karaoke
2.6.1. Provide another entertainment opportunity through karaoke on the backseat tv
3. Weaknesses
3.1. Advertisment
3.1.1. When Sirius Satellite Radio and XM Radio merged they decided to cut costs in the advertisement department
3.2. Profit
3.3. Obstruction of signal
3.3.1. There are some complaints that there is obstruction of signal. Sirius needs to find out if they are legitimate and fix the problem.
3.4. Debt
3.5. The subscribers not understanding all there options in what Sirius XM provides.
3.6. Confusion between the difference of XM and Sirius
3.6.1. After the merger Sirius XM has maintained a difference between Sirius and XM.
4. Threats
4.1. Competitors
4.1.1. Internet Radio
4.1.1.1. Pandora
4.1.2. HD Radio
4.1.2.1. ClearChannel
4.1.3. FM Radio
4.1.3.1. Cox Radio- a member of the Cox Media Group
4.1.3.2. Cumulus Media Inc.
4.1.3.3. Westwood One Inc.