Participation

1. What

1.1. is your promise?

1.1.1. influence?

1.1.2. visibility?

1.1.2.1. why useful?

1.1.3. a warm, fluzzy glow?

1.1.4. Clear rules

1.1.4.1. Clear message

1.1.4.2. Tailored

1.1.4.3. common language

1.1.5. Trust

1.1.5.1. credibility

1.1.5.1.1. over time

1.2. topical

1.3. discussion on substance

1.4. input do you want?

1.4.1. specific or generic?

1.4.2. bottom-up ideas or validation for your own?

2. Where

2.1. are your audience?

2.2. is their confort zone?

2.3. events

2.4. social media

2.5. web hub

2.6. Choose the right network

3. How

3.1. Same level

3.1.1. break hierarchy

3.1.2. equal chance

3.2. be ready to delegate responsibility

3.3. Keep it Simple (3x)

3.4. Responsive

4. Transparency & Trust

5. Who

5.1. user-centric design

5.1.1. "citizens" is not an audience

5.1.2. audience research

5.2. personas

5.2.1. locations

5.2.2. limitations

5.2.3. motivations

5.2.3.1. p2p comm'n

5.2.3.1.1. Trust

5.2.3.1.2. Inclusive

5.2.3.2. Personal interest

5.2.3.2.1. needs

5.2.3.2.2. benefits (x2)

5.2.3.3. personal experience

5.2.4. Power/competence to debate & decide?

6. Why

6.1. would your audience provide it?

6.1.1. what's in it for me?

6.1.2. Visible benefits

6.1.3. Passionate

6.2. do you want input?

6.2.1. promotional?

6.2.2. authentic?