1. Improve customer service
1.1. Business can communicate more clearly
1.1.1. Information is availible
1.2. able to connect with customers
1.3. can provide better customer support
1.3.1. Answer questions easily
1.4. more conveinant as it reaches consumers where they are
1.5. Making current websites more user friendly
1.5.1. Keyword search
1.5.2. Links
1.5.3. Authoring
1.5.4. Tags
1.5.5. Extensions
1.5.6. signals
1.6. Less human support is needed
1.6.1. Reduces costs
1.7. Customer self-service
2. Examples
2.1. Facebook
2.2. MySpace
2.3. YouTube
2.4. Google
2.5. Flickr
2.6. Wikipedia
2.7. Yahoo
2.8. Blogs
3. Generate new ideas
3.1. Product development
3.1.1. Crowdsourcing
3.1.1.1. Research
3.1.1.2. Innovation
3.1.1.3. collaboration
3.1.1.3.1. Share ideas
3.1.1.4. Collective intelligence
3.1.1.5. Empowerment
3.1.2. Greatest role players
3.1.2.1. Employees
3.1.2.2. Business partners
3.1.2.3. customers
4. Develop new markets
4.1. Net market places
4.1.1. Sales
4.1.2. negotiations
4.1.3. Auctions
4.1.4. Quotations
4.2. Communication blogs
5. manage certain aspects of the business
5.1. customer self-service
5.2. Call centres
5.3. Electronic data interchange
6. Have greater storage ability
6.1. Due to cloud computing
6.1.1. Information can easily be stored and accessed on the web
7. References
7.1. ManagementInformation Systems Managing the Digital firm. 11th edition. Pearson
7.2. http://oreilly.com/web2/archive/what-is-web-20.html
7.3. ftp://ftp.software.ibm.com/software/lotus/pub/lotusweb/web20/10709800_Web_2.0_brochure.pdf
8. Create customized software to suit the business
8.1. Mashups
8.1.1. Allows you to use software from different sources and combine it.
8.1.2. Software is best suited to nature of business
8.2. Widgets
8.2.1. Small software programs that can be added to webpages or the desktop
8.2.2. Adds functionality
9. Gain competitive advantage
9.1. Using web2.0 technology
9.1.1. Improved customer service
9.1.2. Lower costs
9.1.3. Better marketing
9.1.4. New ideas
9.1.5. New markets
10. Improved market research
10.1. Easy to get feedback
10.2. Feedback is easily summarised to be analysed
10.3. there is a ready supply of information
10.4. will help business improve sale techniques and marketing
10.5. "blog watching" can give businesses an idea of what people want
10.6. Information is free
11. Marketing
11.1. Advertising
11.1.1. It is cheaper than other advertising methods
11.1.2. Able to reach exact target markets
11.1.3. It is informative
11.1.4. Able to reach a greater number of people
11.1.5. It is a growing market
11.1.6. Able to advertise internationally
11.1.7. is more conveinant
11.1.8. creates a competitive advantage
11.1.9. It is a lot more interactive
12. Interact/connect
12.1. Consumers
12.1.1. Millions of people use the Web
12.1.2. International
12.2. Suppliers
12.2.1. Businesses can now more easily:
12.2.1.1. Locate
12.2.1.2. Negotiate
12.2.1.3. Place orders
12.2.1.4. Make payments
12.2.1.5. Arrange transport
12.2.2. Extranets
12.2.2.1. To easily communicate
12.2.2.2. Share information
12.2.2.3. Generate new ideas
12.3. Employees
13. Improved communication within the workplace
13.1. Intranets
13.1.1. creates virtual workplace
13.1.1.1. Which connects employess
13.1.1.2. Workers need not be in the same place
13.1.2. information is readily avaliable
13.1.3. employees contact details easy to access and constantly updated
13.1.4. Allows for collaboration
13.1.5. Can empower workers
13.2. Attract good workers
13.3. Open communication
13.3.1. improved productivity and workflow
13.4. collaboration
13.4.1. generate new ideas