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How businesses can use Web2.0 technology by Mind Map: How businesses can use
Web2.0 technology
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How businesses can use Web2.0 technology

Web2.0 technology is an internet based service that allows people to collaborate, share information and create new services online.   Web2.0 technology uses the following technologies: cloud computing software mashups widgets blogs RSS (Rich Site Summary/Really Simple Syndication) wikis    

Improved market research

Easy to get feedback

Feedback is easily summarised to be analysed

there is a ready supply of information

will help business improve sale techniques and marketing

"blog watching" can give businesses an idea of what people want

Information is free

Marketing

Advertising

It is cheaper than other advertising methods

Able to reach exact target markets

It is informative

Able to reach a greater number of people

It is a growing market

Able to advertise internationally

is more conveinant

creates a competitive advantage

It is a lot more interactive

Improve customer service

Business can communicate more clearly

Information is availible

able to connect with customers

can provide better customer support

Answer questions easily

more conveinant as it reaches consumers where they are

Making current websites more user friendly

Keyword search

Links

Authoring

Tags

Extensions

signals

Less human support is needed

Reduces costs

Customer self-service

Interact/connect

Interacting and connecting over the internet using web2.0 technology benefits the business because: Millions of people use the internet daily it is more conveinant it cuts cost for the business it is easy to access Provides all the necessary information

Consumers

Millions of people use the Web

International

Suppliers

Businesses can now more easily:, Locate, Negotiate, Place orders, Make payments, Arrange transport

Extranets, To easily communicate, Share information, Generate new ideas

Employees

Examples

Facebook

MySpace

YouTube

Google

Flickr

Wikipedia

Yahoo

Blogs

Improved communication within the workplace

Intranets

creates virtual workplace, Which connects employess, Workers need not be in the same place

information is readily avaliable

employees contact details easy to access and constantly updated

Allows for collaboration

Can empower workers

Attract good workers

Open communication

improved productivity and workflow

collaboration

generate new ideas

Generate new ideas

Product development

Crowdsourcing, Research, Innovation, collaboration, Share ideas, Collective intelligence, Empowerment

Greatest role players, Employees, Business partners, customers

Develop new markets

Developmant of new markets can only benefit the business as it represents an opportunity for growth  

Net market places

Sales

negotiations

Auctions

Quotations

Communication blogs

manage certain aspects of the business

One of the major benefits of this is that the business need not buy all the software or hardware to use the programmes  

customer self-service

Call centres

Electronic data interchange

Have greater storage ability

Due to cloud computing

Information can easily be stored and accessed on the web

References

ManagementInformation Systems Managing the Digital firm. 11th edition. Pearson

http://oreilly.com/web2/archive/what-is-web-20.html

ftp://ftp.software.ibm.com/software/lotus/pub/lotusweb/web20/10709800_Web_2.0_brochure.pdf

Create customized software to suit the business

Mashups

Allows you to use software from different sources and combine it.

Software is best suited to nature of business

Widgets

Small software programs that can be added to webpages or the desktop

Adds functionality

Gain competitive advantage

Using web2.0 technology

Improved customer service

Lower costs

Better marketing

New ideas

New markets