How businesses can use Web2.0 technology

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How businesses can use Web2.0 technology by Mind Map: How businesses can use Web2.0 technology

1. Improved market research

1.1. Easy to get feedback

1.2. Feedback is easily summarised to be analysed

1.3. there is a ready supply of information

1.4. will help business improve sale techniques and marketing

1.5. "blog watching" can give businesses an idea of what people want

1.6. Information is free

2. Marketing

2.1. Advertising

2.1.1. It is cheaper than other advertising methods

2.1.2. Able to reach exact target markets

2.1.3. It is informative

2.1.4. Able to reach a greater number of people

2.1.5. It is a growing market

2.1.6. Able to advertise internationally

2.1.7. is more conveinant

2.1.8. creates a competitive advantage

2.1.9. It is a lot more interactive

3. Improve customer service

3.1. Business can communicate more clearly

3.1.1. Information is availible

3.2. able to connect with customers

3.3. can provide better customer support

3.3.1. Answer questions easily

3.4. more conveinant as it reaches consumers where they are

3.5. Making current websites more user friendly

3.5.1. Keyword search

3.5.2. Links

3.5.3. Authoring

3.5.4. Tags

3.5.5. Extensions

3.5.6. signals

3.6. Less human support is needed

3.6.1. Reduces costs

3.7. Customer self-service

4. Interact/connect

4.1. Consumers

4.1.1. Millions of people use the Web

4.1.2. International

4.2. Suppliers

4.2.1. Businesses can now more easily: Locate Negotiate Place orders Make payments Arrange transport

4.2.2. Extranets To easily communicate Share information Generate new ideas

4.3. Employees

5. Examples

5.1. Facebook

5.2. MySpace

5.3. YouTube

5.4. Google

5.5. Flickr

5.6. Wikipedia

5.7. Yahoo

5.8. Blogs

6. Improved communication within the workplace

6.1. Intranets

6.1.1. creates virtual workplace Which connects employess Workers need not be in the same place

6.1.2. information is readily avaliable

6.1.3. employees contact details easy to access and constantly updated

6.1.4. Allows for collaboration

6.1.5. Can empower workers

6.2. Attract good workers

6.3. Open communication

6.3.1. improved productivity and workflow

6.4. collaboration

6.4.1. generate new ideas

7. Generate new ideas

7.1. Product development

7.1.1. Crowdsourcing Research Innovation collaboration Share ideas Collective intelligence Empowerment

7.1.2. Greatest role players Employees Business partners customers

8. Develop new markets

8.1. Net market places

8.1.1. Sales

8.1.2. negotiations

8.1.3. Auctions

8.1.4. Quotations

8.2. Communication blogs

9. manage certain aspects of the business

9.1. customer self-service

9.2. Call centres

9.3. Electronic data interchange

10. Have greater storage ability

10.1. Due to cloud computing

10.1.1. Information can easily be stored and accessed on the web

11. References

11.1. ManagementInformation Systems Managing the Digital firm. 11th edition. Pearson



12. Create customized software to suit the business

12.1. Mashups

12.1.1. Allows you to use software from different sources and combine it.

12.1.2. Software is best suited to nature of business

12.2. Widgets

12.2.1. Small software programs that can be added to webpages or the desktop

12.2.2. Adds functionality

13. Gain competitive advantage

13.1. Using web2.0 technology

13.1.1. Improved customer service

13.1.2. Lower costs

13.1.3. Better marketing

13.1.4. New ideas

13.1.5. New markets