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How businesses can use Web2.0 technology by Mind Map: How businesses can use Web2.0 technology
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How businesses can use Web2.0 technology

Web2.0 technology is an internet based service that allows people to collaborate, share information and create new services online.   Web2.0 technology uses the following technologies: cloud computing software mashups widgets blogs RSS (Rich Site Summary/Really Simple Syndication) wikis    

Improved market research

Easy to get feedback

Feedback is easily summarised to be analysed

there is a ready supply of information

will help business improve sale techniques and marketing

"blog watching" can give businesses an idea of what people want

Information is free

Marketing

Advertising

Improve customer service

Business can communicate more clearly

able to connect with customers

can provide better customer support

more conveinant as it reaches consumers where they are

Making current websites more user friendly

Less human support is needed

Customer self-service

Interact/connect

Interacting and connecting over the internet using web2.0 technology benefits the business because: Millions of people use the internet daily it is more conveinant it cuts cost for the business it is easy to access Provides all the necessary information

Consumers

Suppliers

Employees

Examples

Facebook

MySpace

YouTube

Google

Flickr

Wikipedia

Yahoo

Blogs

Improved communication within the workplace

Intranets

Attract good workers

Open communication

collaboration

Generate new ideas

Product development

Develop new markets

Developmant of new markets can only benefit the business as it represents an opportunity for growth  

Net market places

Communication blogs

manage certain aspects of the business

One of the major benefits of this is that the business need not buy all the software or hardware to use the programmes  

customer self-service

Call centres

Electronic data interchange

Have greater storage ability

Due to cloud computing

References

ManagementInformation Systems Managing the Digital firm. 11th edition. Pearson

http://oreilly.com/web2/archive/what-is-web-20.html

ftp://ftp.software.ibm.com/software/lotus/pub/lotusweb/web20/10709800_Web_2.0_brochure.pdf

Create customized software to suit the business

Mashups

Widgets

Gain competitive advantage

Using web2.0 technology