1. Target Market
1.1. Men
1.2. Christian or "of Faith"
1.3. 35-50 Years Old
1.4. Small Business OWNERS
1.4.1. Brick and Mortar Businesses
1.4.2. Service Businesses
1.4.3. Not MLM
1.4.4. Not Coaching
1.5. Post-Startup Businesses
1.6. $1MM-$5MM in Gross Revenue
2. Platform
2.1. www.thegreatmanproject.com
2.1.1. Podcast
2.1.1.1. The Daily Chad
2.1.1.1.1. 5x week
2.1.1.1.2. 8-10 minutes
2.1.1.2. Video
2.1.1.2.1. One of the Dailys as a video
2.1.1.3. Interesting Dudes Podcast
2.1.1.3.1. 3x Week
2.1.1.3.2. 30-45 minutes
2.1.1.3.3. Interview Format
2.1.2. Free Tools
2.1.2.1. "Get Shit Done" Checklist
2.1.2.2. 7 Part Video Series
2.2. www.chadjamesonline.com
2.2.1. About Me
2.2.2. Free Offer: Small Business Profit Builder
2.2.2.1. 7 Part Video Series
2.2.2.1.1. Part 1: Where Do You Want To Go?
2.2.2.1.2. Part 2: What path will you take to get there?
2.2.2.1.3. Part 3: Determining your
2.2.3. Blog Posts
2.2.3.1. The Daily Chad Transcribed
2.2.4. Work With Me
2.2.5. Contact Me
2.3. Outposts
2.3.1. Facebook
2.3.2. Twitter
2.3.3. Linked In
2.3.4. YouTube
2.3.5. Podcast (iTunes)
3. Program
3.1. Great Mind
3.2. Great Health
3.3. Great Work
3.4. Great Relationships
3.5. Great Finances
3.6. Great Faith
4. Business Model
4.1. 1. Private Coaching Program
4.1.1. $3000/mo.
4.1.2. 6 Clients
4.1.3. Intensive Coaching
4.2. 2. The Great Man Plan (SmallBizLifePlan)
4.2.1. $149
4.2.2. Goal: 100/mo.
4.2.3. 8 30 min Audio/Video Sessions
4.2.4. PDF Guidebook
4.2.5. Fill-In-The-Blank worksheet
4.3. 3. CORE Cadre
4.3.1. LIVE Small Group Model
4.3.1.1. 8-10 Members
4.3.1.2. Home Based
4.3.2. Weekly Guides/Material from Chad
4.3.3. Run by certified leaders
4.3.3.1. CADRE Leader pays to be certified ($149?)
4.3.4. $349/mo. for members
4.3.5. Goal: 120 members in year 1 (12-14 groups)
4.4. 4. Great Man Nation
4.4.1. $47/mo.
4.4.2. Goal: 1000 Members
4.4.3. Membership Site
4.4.4. MasterClass
4.4.4.1. Rotates through program areas
4.4.5. Monthly LIVE Q&A
4.5. 5. Brotherhood of Business (Mastermind)
4.5.1. $30K
4.5.1.1. Yr 2: $15K
4.5.1.2. Yr 3: $7500
4.5.2. Goal: 48/year
4.5.3. 12 Clients in a group
4.5.4. 2 LIVE Sessions/Year
4.5.5. Weekly Group Calls
4.5.6. "Duo" Model
4.6. 3. The Great Man Experience
4.6.1. $2497
4.6.1.1. Each Additional Event 1/2 Price
4.6.2. Goal: 200/year.
4.6.3. Two-Three Day hosted training
4.6.4. Limit 100 People
4.6.5. Dream Business Development Weekend
4.7. 4. The Great Retreat
4.7.1. $4997
4.7.2. 50 Spots
4.7.3. Vacation in Paradise
5. Tools
5.1. Membership Site: Wishlist Member
5.2. Email Marketing: Infusionsoft
6. Marketing
6.1. Product Launch Formula
6.2. Ongoing Marketing (ProfitGroove?)
6.3. Facebook/Google Ads
6.4. Joint Ventures
6.5. Existing Clients
7. Team
7.1. Chad
7.1.1. Content
7.2. Andrew
7.2.1. Writing/Project Management
7.3. Casey
7.3.1. Web/Marketing
7.4. Brent
7.4.1. Music/Audio Production
7.5. Jay
7.5.1. Video Production
7.6. eLance
7.6.1. everything else
8. Financial Projections
8.1. Year 1: $535,060
8.1.1. Great Man Workshop
8.1.1.1. $84,390
8.1.2. The Great(er) Man
8.1.2.1. $69,270
8.1.3. Great Man Camp
8.1.3.1. $149,500
8.1.4. Great Man University
8.1.4.1. $81,900
8.1.5. Great Man Coaching
8.1.5.1. $150,000
8.2. Year 3: $2,197,300
8.2.1. Great Man Workshop
8.2.1.1. $116,400/Year.
8.2.2. The Great(er) Man
8.2.2.1. $149,400/Yr.
8.2.3. Great Man Camp
8.2.3.1. $149,500/yr.
8.2.4. Great Man Mastermind
8.2.4.1. $864,000/yr.
8.2.5. Great Man Membership
8.2.5.1. $468,000/yr.
8.2.6. Great Man Coaching
8.2.6.1. $300,000/yr.