Analysis of Digipak: Sorry I'm Late

1. The rest of the artwork is pretty neutral and simple so we focus on her. It follows the same house style with the font and colours throughout the front and back of the CD artwork. Her her is also a purple colour which ties in with the font.

2. Her digipak also includes a parental advisory sign which means her material could be unsuitable for young children, eg; references to sex, drugs, alcohol and violence. This alerts parents incase their young child wishes to purchase this. However most of Cher's fans are grown up enough to realise themselves and they're the ones who tend to listen and buy her music.

3. The digipak for "Dirty Love" shows a puzzle piece of her album "Sorry I'm Late". Every time an album track is released another puzzle piece is added until it becomes the full puzzle. This excites fans as this will build their anticipation to see and hear the next song and to also see the single cover for each.

4. Her digipak includes the album title "Sorry I'm Late" like most digipaks do. It uses a teal colour; in the text and the old school telephone. Apart from that we can see Cher looking glamorous with smoke coming out of her mouth and her name Cher Lloyd which is purple.