1. Strategy
1.1. Development
1.1.1. International Expansion
1.2. Change
1.2.1. Innovation
1.2.1.1. Augmented Reality- Macquarie Westfield implemented a game where a shopper stand in front of a screen and pops bubbles with their hands
1.3. Franchise Value
1.3.1. Productivity
1.3.1.1. Retailers
1.3.1.2. Local retailers
1.3.2. Partnerships
1.3.3. Sponsors
1.4. Community
1.4.1. Fashion Shows, models, campaigns, seating areas, event and music
1.4.2. Interactive
1.4.3. Engaging
1.4.3.1. Retailers
1.4.3.2. Shoppers
1.4.3.3. Public residents
1.5. Sustainability
1.5.1. http://www.scentregroup.com/about/sustainability/
1.5.1.1. Operate safely, more efficiently, use energy more wisely, produce less waste, engage with the community, and build and redevelop shopping centres that make the most of new technology and new design techniques.
1.5.2. Public Trabsport access, central locations
1.6. Introducing International Brands
2. Brand
2.1. Fashion
2.2. Experience
2.2.1. Entertainment
2.2.1.1. Fashion Shows and Events
2.2.1.2. Cooking /New Markets
2.2.1.3. Gardens/Outside seating areas
2.2.2. All ages
2.2.2.1. Families
2.2.2.1.1. Young People
2.2.2.1.2. Adults
2.3. Dining
3. Operations
3.1. Westfield Group
3.1.1. 50 Years
3.1.1.1. International Westfield Corp.
3.1.1.2. Separated in 2014
3.1.1.2.1. http://50years.westfield.com
3.1.1.3. Australian/NZ Operations SCentre Group
3.1.1.3.1. http://www.scentregroup.com/about/
4. Marketing
4.1. YOUTUBE
4.1.1. https://www.youtube.com/user/westfieldfashion
4.2. @WestfieldAU TWITTER
4.2.1. https://twitter.com/WestfieldAU
4.3. FACEBOOK
4.3.1. https://www.facebook.com/WestfieldSydney
4.4. Campaigns
4.4.1. Spring/Summer 2014
4.4.1.1. Models
4.4.2. #MostHunted
4.4.2.1. Model Ambassador, Giulian Rancic +husband
5. PERSONAL REFLECTIONS
5.1. Trendy
5.1.1. Art Installations
5.2. Stylish
5.2.1. Fashion
5.2.1.1. Brands
5.3. New
5.3.1. Techno-centric
5.4. Diverse
5.4.1. Retailers
5.4.2. Residents
5.4.3. Shoppers
5.5. Accessible
5.6. Growth
5.6.1. Support for community
5.6.1.1. Give Ability Day http://media.westfield.com.au/community/giveability-day/