1. Market Analysis
1.1. Key functionality
1.1.1. Listening
1.1.1.1. Based on Keyword Search
1.1.1.2. Based on Monitored Pages
1.1.2. Analysis/Insights
1.1.3. Engagement/Publishing
1.1.3.1. Targeted Posting
1.1.3.2. Backdate Posting
1.1.3.3. Cross Channel Posting
1.1.3.4. Approval Cycle
1.1.4. Management
1.1.4.1. Planning
1.1.4.2. Collaboration
1.1.4.3. Content Creation and Inspiration, Post Recommendation Engine
1.1.4.4. Market Players: Percolate, Expion
1.1.4.5. Audience Acquisition
1.1.4.6. Customer Management and Analytics
1.2. Team Structure
1.2.1. Engineers 40%
1.2.2. Sales + Biz Dev 30%
1.2.3. Customer Success + Retention 20%
1.2.4. Management + Support 10%
2. Product Strategy
2.1. Use Cases
2.2. Positioning
2.2.1. Social Customer Care
2.2.2. Social Listening Engine
2.2.3. Social Media Management
2.3. Roadmap
2.3.1. Basic
2.3.1.1. Facelift + Usability
2.3.1.2. Terminology
2.3.1.3. Emailing System
2.3.1.4. Alerts
2.3.1.5. Multi Language Support
2.3.1.6. Reporting Enhancements
2.3.2. Plus
2.3.2.1. Support Twitter account + data sources
2.3.2.2. Support Forums + Blogs + Articles
2.3.3. Delighters
2.3.3.1. Customized Reports
2.3.3.2. Mobile Application
2.4. Support
2.4.1. Helpdesk + Knowledge Base+ FAQ
2.4.2. Live Chat
2.4.3. Forums
2.4.4. Tutorial + Recorded Screencasts
2.5. Community
2.5.1. Blogs
2.5.2. eBooks
2.5.3. Case Studies in different industries