Marketing Workshop November 22, 2014

Track and organize your meetings within your company

Get Started. It's Free
or sign up with your email address
Rocket clouds
Marketing Workshop November 22, 2014 by Mind Map: Marketing Workshop November 22, 2014

1. Participants (17)

1.1. Dave & Lill Lareau

1.2. Murray Steffenson

1.3. Lois Adams

1.4. Malin Hansen

1.5. JoAnne Neely

1.6. Andre & Marc Gagnon

1.7. Joyce Wells

1.8. Laurie Gillies

1.9. Faye Hutchinson

1.10. Suzanne Sauder

1.11. Warren Sauder

1.12. Henning, Joanne, Eva, Knud Mortensen

2. Agenda

2.1. Intro & Define Workshop Goals [10:00 - 10:45am]

2.1.1. Check-in [5 min]

2.1.2. Edward de Bono's "6 Thinking Hats" [10 min]

2.1.2.1. White Hat - "Just the Facts"

2.1.2.2. Red Hat - Honest Emotions

2.1.2.3. Black Hat - Caution, Prudence and Critical Thinking

2.1.2.4. Yellow Hat - Realistic Optimism

2.1.2.5. Green Hat - Open Creativity

2.1.2.6. Blue Hat - 10,000 ft View (Process & Facilitation)

2.1.3. Current State of "Marketing" [10 min]

2.1.3.1. Red Hat - Honest Emotions

2.1.4. Goals [10 min]

2.1.4.1. Yellow Hat - Realistic Optimism

2.1.5. Agenda review [5 min]

2.1.5.1. Breaks

2.1.5.1.1. Lunch

2.1.5.1.2. Animal Roundup

2.1.5.1.3. Blind Count Off

2.1.6. Break [5 min]

2.2. Overall Marketing Goals & Concepts [10:45 - 10:55am]

2.2.1. The 3Cs: Clear, Consistent, Compelling

2.2.2. "Positioning"

2.2.3. The Golden Circle

2.3. WHY? [10:55 - 11:30am]

2.3.1. Share Personal Why's [15 min]

2.3.2. Brainstorm Other Potential Why's [10 min]

2.3.2.1. What will/does the community embrace?

2.3.2.2. What will attract residents to Prairie Spruce Commons?

2.3.2.3. 15 years from now, what will make Prairie Spruce special?

2.3.3. Break [10 min]

2.4. WHAT? [11:30 - 12:10]

2.4.1. Current Perceptions [10 min]

2.4.2. Future Beliefs/Actions [10 min]

2.4.3. USP - Unique Selling Proposition [20 min]

2.4.3.1. Personal Whys

2.4.3.2. Slogans Recently in Use

2.5. (WORKING?) LUNCH [12:10 - 12:40pm]

2.6. WHO? [12:40 - 1:00pm]

2.6.1. Market Segmentation [10 min]

2.6.1.1. Step 1: Create List of Possible Segments

2.6.1.2. Step 2: Prioritization of Segments

2.6.2. TUG - Target User Group [10 min]

2.6.2.1. 1.

2.6.2.2. 2.

2.6.2.3. 3.

2.6.2.4. Other segments are tertiary

2.6.3. Creation of Buyer Profiles [0 min]

2.6.4. Break (if working lunch) [10 min]

2.7. HOW? [1:00 - 1:45pm]

2.7.1. Communication/Marketing Options [5 min]

2.7.1.1. Permission Marketing

2.7.1.1.1. Examples

2.7.1.1.2. +/-

2.7.1.2. Interruption Marketing

2.7.1.2.1. Examples

2.7.1.2.2. +/-

2.7.2. IDEAS [25 min]

2.7.2.1. Brainstorm - Prioritize - Implement

2.7.2.2. Exercise: The Worst Idea [25 min]

2.7.2.2.1. Personal Brainstorm [5 min]

2.7.2.2.2. Group Share [10 min]

2.7.2.2.3. Flip It [10 min]

2.7.3. ACTION [15 min]

2.7.3.1. Plan - Do - Measure

2.7.3.1.1. Milestones

2.7.3.1.2. next Strategy Lab

2.7.3.1.3. next Marketing Committee Meeting

2.7.3.1.4. next GM

2.7.3.2. Further Brainstorming?

2.7.3.3. Prioritzation

2.7.3.4. Event Plan

2.7.3.4.1. Calendar

2.7.3.5. Materials/Content Plan

2.7.3.5.1. Sales Package

2.7.3.5.2. New Member Forms

2.7.3.5.3. Posters

2.7.3.5.4. Postcards

2.7.3.5.5. Newsletters

2.7.3.5.6. Blog

2.7.3.5.7. Social Media

2.7.3.6. Budget

2.7.3.7. Revise & Additional Considerations

2.7.3.7.1. Promote - Engage - Follow Up

2.7.3.7.2. SWOT - Strengths, Weaknesses, Opportunities, Threats [0 min]

2.8. DEBRIEF & EVALUATION [1:45 - 2:00pm]

2.8.1. Red Hat - Honest Emotions [15 min]

2.9. L/F Proposal Introduction [2:00 - 2:15pm]

2.9.1. Member Loan Promissory Note Wording Changes

3. Goals

3.1. Get Clarity on Marketing Goals

3.2. Broad Understanding of Marketing Concepts

3.3. Establish Plan (Next Steps) for Following X months

4. Action Items

4.1. Market Feedback Survey

4.2. January 2-Day Workshop

5. Discussion

5.1. Scribed Notes from Workshop