4-R SEARCH MARKETING CONVERSION SYSTEM (NetLending Hawaii - outline of my notes for meeting)

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4-R SEARCH MARKETING CONVERSION SYSTEM (NetLending Hawaii - outline of my notes for meeting) by Mind Map: 4-R SEARCH MARKETING CONVERSION SYSTEM (NetLending Hawaii - outline of my notes for meeting)

1. RAPID RANKING STRATEGY FOR LOW - MEDIUM SEO COMPETITION KEYWORDS (Sub-Niche Keyword Targeting by Loan Types. --> Example: JUMBO, VA, CONDO-Puchase)

2. REPUTATION

2.1. BUILD 5 STAR REVIEWS / ONLINE REPUTATION

2.1.1. GOOGLE

2.1.2. YELP

2.1.3. ZILLOW

2.1.4. OTHER...

2.2. AUTOMATED REVIEW MARKETING SYSTEM (ReputationLoop)

2.2.1. IMPLEMENT SYSTEM TO START BUILDING ONLINE REPUTATION FOR NET LENDING

2.2.2. A) REQUEST REVIEW FOR ALL UPCOMING MTG CLOSINGS

2.2.3. B) 1 IN 3 AVERAGE WILL CONTRIBUTE FEEDBACK by REQUEST for REVIEW

2.2.4. C) TOP COMPETITOR IN YELP (*26 --> 5 STAR REVIEWS BY HONOLULU HOME LOANS)

3. RANK & REACH

3.1. ORGANIC GOOGLE RANKINGS & REACH

3.1.1. SHARE STRATEGY FOR MULTIPLE WEB PROPERTIES / EQUITY DOMAINS (3 Domains Acquired)

3.1.2. ESTABLISH TOP LOCAL ONLINE PRESENCE in GOOGLE for HAWAII MORTGAGE BROKER(s) MORTGAGE LENDER(s) *keywords

3.1.3. ESTABLISH SEARCH ENGINE MARKETING PLAN FOR WIDE REACH & MARKET PENETRATION FOR SIGNIFICANT AMOUNT OF MORTGAGE KEYWORD RELATED SEARCH QUERIES

3.2. GOOGLE+ BUSINESS LISTING OPTIMIZATION

3.2.1. LOCAL SEARCH ECOSYSTEM GRAPHIC FOR BUSINESS LISTINGS

3.2.2. DRIVEN BY DIRECTORY SUBMISSIONS CITATIONS

3.2.3. DRIVEN BY GOOGLE REVIEWS

4. RE-TARGETING

4.1. RETARGET WEBSITE VISITORS WITH CUSTOM MESSAGING TO INCREASE CONVERSIONS

4.1.1. ESTABLISHES BRANDING EFFECT FOR NET LENDING HAWAII

4.1.2. TOP OF MIND WITH MTG CONSUMERS IN THE MARKET AND/OR SHOPPING

4.1.3. ALLOWS FOR SUB-NICHE INTUITIVE TARGETING

4.1.3.1. MTG REFINANCE TARGETING

4.1.3.2. PURCHASE LOAN TARGETING

4.1.3.3. TARGETING BY LOAN TYPES, EXAMPLE

4.2. Channel: GOOGLE DISPLAY NETWORK (for 3rd party websites) RETARGETING --> WITH CUSTOM TARGETING AD BANNER CREATIVES

4.3. Channel: FACEBOOK NEWS FEED RETARGETING WITH CUSTOM AD CREATIVES