COHEN HANDLER Digital Marketing

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COHEN HANDLER Digital Marketing by Mind Map: COHEN HANDLER Digital Marketing

1. Profiles

1.1. Primary Residence

1.2. Property Investment

1.3. Property Management

1.4. Corporate Partnerships

1.5. Commercial

1.6. Research Community Users

2. Retargeting

2.1. Goals

2.1.1. Lead Gen

2.1.2. Conversion

2.2. Channels

2.2.1. SM

2.2.2. Google

2.2.3. Display Networks

2.3. Resources

2.3.1. Design

2.3.2. Writing

2.4. Recent Campaigns

2.4.1. How to buy and win everytime

2.4.1.1. http://www.cohenhandler.com.au/how-to-buy-property-and-win-everytime/

2.4.2. Engagement Campaign

2.4.2.1. http://www.cohenhandler.com.au/buy-a-property-in-2015/

2.4.2.2. Integrated with Social Media and Email Marketing

3. SEM

3.1. Goals

3.1.1. Lead Gen

3.1.1.1. 5% Increase / Month

3.2. Channels

3.2.1. Google Adwords

3.2.1.1. Example Report

3.3. Resources

3.3.1. Blirt

3.4. Landing Pages

3.4.1. http://www2.cohenhandler.com.au/property-management

3.4.2. http://www2.cohenhandler.com.au/property-investment

3.4.3. http://www2.cohenhandler.com.au/buyers-agent

4. Social Media

4.1. Social Media Natural / Contents

4.1.1. Goals

4.1.1.1. Awareness

4.1.1.1.1. Increase 5% Followers base / month

4.1.1.1.2. Target Audience Relevant to Profiles

4.1.1.1.3. Maintain 6% Engagement

4.1.1.2. Lead Gen

4.1.1.2.1. Increase 1% / Month

4.1.2. Channels

4.1.2.1. Twitter

4.1.2.2. Facebook

4.1.2.3. LinkedIn

4.1.2.4. Blog

4.1.2.5. Instagram

4.1.3. Resources needed

4.1.3.1. Design

4.1.3.2. Content Writer

4.1.3.3. Intern

4.1.4. Content Strategy

4.1.4.1. Publication Agenda & Content Strategy

4.1.4.1.1. http://www2.cohenhandler.com.au/our-content-strategy

4.2. Social Media Paid

4.2.1. Goals

4.2.1.1. Awareness

4.2.1.1.1. 5% Increase of traffic to Site / Month

4.2.1.2. Lead Gen

4.2.1.2.1. Increase 5% / Month

4.2.2. Channels

4.2.2.1. Facebook

4.2.2.2. LinkedIn

4.2.2.3. Twitter

4.2.3. Resources

4.2.3.1. Design

4.2.3.2. Content Writer

4.2.4. Current Campaigns

4.2.4.1. Engagement Campaign

4.2.4.2. Create Campaigns for Linked In

5. Website

5.1. Goals

5.1.1. Awareness

5.1.1.1. Increase Internal Traffic

5.1.2. Lead Gen

5.1.2.1. # Leads Gen

5.2. Channels

5.2.1. SEO

5.2.1.1. Agency: GMG

5.2.1.1.1. Example Reports

5.2.2. UX

5.2.2.1. Agency : Poland

5.3. Resources

5.3.1. Development Team

5.3.2. SEO

6. Relationship Marketing

6.1. Goals

6.1.1. Awareness

6.1.2. Conversion

6.2. Channels

6.2.1. Direct

6.2.2. Print

6.2.3. Newsletters

6.2.4. Scoring

6.2.5. Grading

6.2.6. Automation

6.2.7. Client Profile

6.2.8. Webinars

7. Key Goals for Digital

7.1. CONVERSION

7.2. LEADS

7.3. AWARENESS