WBTV Outreach

1. Mission Statement

2. Volunteer recruitment/ Targeted outreach

2.1. General outreach

2.2. Web forms/emails

2.3. Thank you volunteers!!!

2.4. Listserve and database

2.5. Define outreach roles & tasks (building & operations phase)

2.6. Targeted skill-based recruitment

2.7. Volunteer welcome packet

3. Fundraising

3.1. Fundraising Events

3.2. Grants

3.3. Station membership program

3.4. Underwriting

3.5. Solicit major donors

3.6. Pledge drives

3.7. Crowdfunding campaign

4. General outreach

4.1. Tabling at events

4.2. Community information meetings

4.3. Press & publicity

4.4. Radio workshops & trainings

4.5. Community Listening Sessions

4.6. Create talking points

4.7. Assign a General Responder

4.8. Create WBTV Street Team

5. Community listening sessions

5.1. Community needs assessment: Input on programming, mission, and vision

5.2. Potlucks, organizing conversations, community meetings, happy hours, tabling.

5.3. --> Radio Advisory Council

5.4. Identify and prioritize individuals and organizations

5.5. Make Community radio tree!

5.6. Community Resource Mapping

6. Promotional materials

6.1. Create logo

6.2. Buttons & stickers

6.3. Tee shirts etc!

6.4. Trifold

6.5. Postcard

7. Training and Workshops