Folder Structure
by Nicole Gregor
1. 01. Program Templates
1.1. 01. Library Imports
1.2. 02. Email Blast
1.3. 03. Tradeshow
1.4. 04. Webinar
1.5. 05. Roadshow
2. 04. Operational
2.1. 01. Data Management
2.2. 02. Interesting Moments
2.3. 03. Lead Lifecycle
2.4. 04. Lead Scoring
2.4.1. 01. Demographic
2.4.1.1. Demographic Backfill
2.4.1.2. Demographic Live
2.4.2. 02. Behavior
2.4.2.1. Behavior Backfill
2.4.2.2. Behavior Live
2.4.2.3. Decay Backfill
2.4.2.4. Decay Live
3. 05. Learning
3.1. AK
3.2. ER
3.3. NG
4. 02. Marketing Programs
4.1. Year
4.1.1. 01. Blog
4.1.2. 02. Email Blast
4.1.3. 03. Event
4.1.3.1. Live Event
4.1.3.2. Roadshow
4.1.3.3. Tradeshow
4.1.4. 04. List Purchase
4.1.5. 05. Newsletter
4.1.6. 06. Nurture
4.1.7. 07. Online Advertising
4.1.7.1. PPC
4.1.7.2. Social Media
4.1.8. 08. Sales One-Off
4.1.9. 09. Webinars
4.1.10. 10. Website Content