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OFFLINE CHANNEL by Mind Map: OFFLINE CHANNEL
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OFFLINE CHANNEL

Advertisement/PR

Billboards

Bus/Taxi

Magazines

Newsletters

Newspapers

Pre-roll/In film Cinema

Press Kit

Press Releases

Radio

Restroom Ads

Sponsorship

TV

Trade Directories

Yellow pages

~other

Books

Chapters

Cover

Distribution

Inserts

Pages

~other

Business Print Materials

Branded Items

Brochures

Business Cards

Catalogs

Consumer Guides

Door hangers

Flyers

Gift Cards

Letterhead

Menus

Printed Materials

Stickers

~Other

Check Out

Bags/Carry-out/Packaging

Coupons

Receipts

What you say

~other

Customer Interaction: Your Staff / Salesforce / Yourself

Education

Learn Technology

What you say

~other

Direct Mail

Post cards

Promotional Gifts

Sales letters

~other

Distribution Channels

Exporters

Retailers

Wholesalers

~other

Electronic Display

Electronic signs

In-store TV & Flat-screens

Wiffiti Screens

~other

Fulfillment

Inserts

Packaging

Stickers

~other

Live Phone (Inbound, Outbound)

Educate staff

Learn Technology

Script/Verbiage

~Other

Live Seminars/Trade Shows/ Events/Speaking Engagements

What you say

What you show

Who you meet

~other

Offline Engagement

Contests

Polls

Surveys

~other

Offline Guerilla Marketing Promotions

Creative offline strategies

Enter Competitions

Make News

Publicity Stunts

~other

Offline List Building

List rentals

Fishbowl Card Collection

Contest Boxes

Demographic Segmentation

~other

Offline Partnerships

Collaborative promotions

JVs

Referrals

Shared newsletters

~other

Recorded Phone (Toll-free or local)

24/7 Recorded Message System

Answer Machine Messages

Corporate/Direct Sales Leaders

Free Recorded Messages

Mid-sized Biz / Virtual Phone System

On-hold Messages

~Other

Signage

Display signs

Store signs

Vehicle lettering & stickers

Walking Sandwich Boards

Yard signs

~other

Word-Of-Mouth

Ask for Reviews & Testimonials

Ask for referrals

Be awesome/ Be remarkable

Create Something People Talk About

~other

Contact Dan Hollings dhollings@mac.com

See Cross-Integration Mind Map