OFFLINE CHANNEL

1. Word-Of-Mouth

1.1. Ask for Reviews & Testimonials

1.2. Ask for referrals

1.3. Be awesome/ Be remarkable

1.4. Create Something People Talk About

1.5. ~other

2. Offline Engagement

2.1. Contests

2.2. Polls

2.3. Surveys

2.4. ~other

3. Electronic Display

3.1. Electronic signs

3.2. In-store TV & Flat-screens

3.3. Wiffiti Screens

3.4. ~other

4. Direct Mail

4.1. Post cards

4.2. Promotional Gifts

4.3. Sales letters

4.4. ~other

5. Books

5.1. Chapters

5.2. Cover

5.3. Distribution

5.4. Inserts

5.5. Pages

5.6. ~other

6. Check Out

6.1. Bags/Carry-out/Packaging

6.2. Coupons

6.3. Receipts

6.4. What you say

6.5. ~other

7. Customer Interaction: Your Staff / Salesforce / Yourself

7.1. Education

7.2. Learn Technology

7.3. What you say

7.4. ~other

8. Distribution Channels

8.1. Exporters

8.2. Retailers

8.3. Wholesalers

8.4. ~other

9. Live Phone (Inbound, Outbound)

9.1. Educate staff

9.2. Learn Technology

9.3. Script/Verbiage

9.4. ~Other

10. Offline List Building

10.1. List rentals

10.2. Fishbowl Card Collection

10.3. Contest Boxes

10.4. Demographic Segmentation

10.5. ~other

11. Recorded Phone (Toll-free or local)

11.1. 24/7 Recorded Message System

11.2. Answer Machine Messages

11.3. Corporate/Direct Sales Leaders

11.4. Free Recorded Messages

11.5. Mid-sized Biz / Virtual Phone System

11.6. On-hold Messages

11.7. ~Other

12. Contact Dan Hollings dhollings@mac.com

13. Signage

13.1. Display signs

13.2. Store signs

13.3. Vehicle lettering & stickers

13.4. Walking Sandwich Boards

13.5. Yard signs

13.6. ~other

14. Live Seminars/Trade Shows/ Events/Speaking Engagements

14.1. What you say

14.2. What you show

14.3. Who you meet

14.4. ~other

15. Advertisement/PR

15.1. Billboards

15.2. Bus/Taxi

15.3. Magazines

15.4. Newsletters

15.5. Newspapers

15.6. Pre-roll/In film Cinema

15.7. Press Kit

15.8. Press Releases

15.9. Radio

15.10. Restroom Ads

15.11. Sponsorship

15.12. TV

15.13. Trade Directories

15.14. Yellow pages

15.15. ~other

16. Business Print Materials

16.1. Branded Items

16.2. Brochures

16.3. Business Cards

16.4. Catalogs

16.5. Consumer Guides

16.6. Door hangers

16.7. Flyers

16.8. Gift Cards

16.9. Letterhead

16.10. Menus

16.11. Printed Materials

16.12. Stickers

16.13. ~Other

17. Fulfillment

17.1. Inserts

17.2. Packaging

17.3. Stickers

17.4. ~other

18. Offline Guerilla Marketing Promotions

18.1. Creative offline strategies

18.2. Enter Competitions

18.3. Make News

18.4. Publicity Stunts

18.5. ~other

19. Offline Partnerships

19.1. Collaborative promotions

19.2. JVs

19.3. Referrals

19.4. Shared newsletters

19.5. ~other

20. See Cross-Integration Mind Map