OFFLINE CHANNEL
by Dan Hollings
1. Advertisement/PR
1.1. Billboards
1.2. Bus/Taxi
1.3. Magazines
1.4. Newsletters
1.5. Newspapers
1.6. Pre-roll/In film Cinema
1.7. Press Kit
1.8. Press Releases
1.9. Radio
1.10. Restroom Ads
1.11. Sponsorship
1.12. TV
1.13. Trade Directories
1.14. Yellow pages
1.15. ~other
2. Books
2.1. Chapters
2.2. Cover
2.3. Distribution
2.4. Inserts
2.5. Pages
2.6. ~other
3. Business Print Materials
3.1. Branded Items
3.2. Brochures
3.3. Business Cards
3.4. Catalogs
3.5. Consumer Guides
3.6. Door hangers
3.7. Flyers
3.8. Gift Cards
3.9. Letterhead
3.10. Menus
3.11. Printed Materials
3.12. Stickers
3.13. ~Other
4. Check Out
4.1. Bags/Carry-out/Packaging
4.2. Coupons
4.3. Receipts
4.4. What you say
4.5. ~other
5. Customer Interaction: Your Staff / Salesforce / Yourself
5.1. Education
5.2. Learn Technology
5.3. What you say
5.4. ~other
6. Direct Mail
6.1. Post cards
6.2. Promotional Gifts
6.3. Sales letters
6.4. ~other
7. Distribution Channels
7.1. Exporters
7.2. Retailers
7.3. Wholesalers
7.4. ~other
8. Electronic Display
8.1. Electronic signs
8.2. In-store TV & Flat-screens
8.3. Wiffiti Screens
8.4. ~other
9. Fulfillment
9.1. Inserts
9.2. Packaging
9.3. Stickers
9.4. ~other
10. Live Phone (Inbound, Outbound)
10.1. Educate staff
10.2. Learn Technology
10.3. Script/Verbiage
10.4. ~Other
11. Live Seminars/Trade Shows/ Events/Speaking Engagements
11.1. What you say
11.2. What you show
11.3. Who you meet
11.4. ~other
12. Offline Engagement
12.1. Contests
12.2. Polls
12.3. Surveys
12.4. ~other
13. Offline Guerilla Marketing Promotions
13.1. Creative offline strategies
13.2. Enter Competitions
13.3. Make News
13.4. Publicity Stunts
13.5. ~other
14. Offline List Building
14.1. List rentals
14.2. Fishbowl Card Collection
14.3. Contest Boxes
14.4. Demographic Segmentation
14.5. ~other
15. Offline Partnerships
15.1. Collaborative promotions
15.2. JVs
15.3. Referrals
15.4. Shared newsletters
15.5. ~other
16. Recorded Phone (Toll-free or local)
16.1. 24/7 Recorded Message System
16.2. Answer Machine Messages
16.3. Corporate/Direct Sales Leaders
16.4. Free Recorded Messages
16.5. Mid-sized Biz / Virtual Phone System
16.6. On-hold Messages
16.7. ~Other
17. Signage
17.1. Display signs
17.2. Store signs
17.3. Vehicle lettering & stickers
17.4. Walking Sandwich Boards
17.5. Yard signs
17.6. ~other
18. Word-Of-Mouth
18.1. Ask for Reviews & Testimonials
18.2. Ask for referrals
18.3. Be awesome/ Be remarkable
18.4. Create Something People Talk About
18.5. ~other
20. See Cross-Integration Mind Map