OFFLINE CHANNEL

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OFFLINE CHANNEL by Mind Map: OFFLINE CHANNEL

1. Offline Guerilla Marketing Promotions

1.1. Creative offline strategies

1.2. Enter Competitions

1.3. Make News

1.4. Publicity Stunts

1.5. ~other

2. Offline List Building

2.1. List rentals

2.2. Fishbowl Card Collection

2.3. Contest Boxes

2.4. Demographic Segmentation

2.5. ~other

3. Offline Partnerships

3.1. Collaborative promotions

3.2. JVs

3.3. Referrals

3.4. Shared newsletters

3.5. ~other

4. Recorded Phone (Toll-free or local)

4.1. 24/7 Recorded Message System

4.2. Answer Machine Messages

4.3. Corporate/Direct Sales Leaders

4.4. Free Recorded Messages

4.5. Mid-sized Biz / Virtual Phone System

4.6. On-hold Messages

4.7. ~Other

5. Signage

5.1. Display signs

5.2. Store signs

5.3. Vehicle lettering & stickers

5.4. Walking Sandwich Boards

5.5. Yard signs

5.6. ~other

6. Word-Of-Mouth

6.1. Ask for Reviews & Testimonials

6.2. Ask for referrals

6.3. Be awesome/ Be remarkable

6.4. Create Something People Talk About

6.5. ~other

7. Advertisement/PR

7.1. Billboards

7.2. Bus/Taxi

7.3. Magazines

7.4. Newsletters

7.5. Newspapers

7.6. Pre-roll/In film Cinema

7.7. Press Kit

7.8. Press Releases

7.9. Radio

7.10. Restroom Ads

7.11. Sponsorship

7.12. TV

7.13. Trade Directories

7.14. Yellow pages

7.15. ~other

8. Books

8.1. Chapters

8.2. Cover

8.3. Distribution

8.4. Inserts

8.5. Pages

8.6. ~other

9. Business Print Materials

9.1. Branded Items

9.2. Brochures

9.3. Business Cards

9.4. Catalogs

9.5. Consumer Guides

9.6. Door hangers

9.7. Flyers

9.8. Gift Cards

9.9. Letterhead

9.10. Menus

9.11. Printed Materials

9.12. Stickers

9.13. ~Other

10. Check Out

10.1. Bags/Carry-out/Packaging

10.2. Coupons

10.3. Receipts

10.4. What you say

10.5. ~other

11. Customer Interaction: Your Staff / Salesforce / Yourself

11.1. Education

11.2. Learn Technology

11.3. What you say

11.4. ~other

12. Direct Mail

12.1. Post cards

12.2. Promotional Gifts

12.3. Sales letters

12.4. ~other

13. Distribution Channels

13.1. Exporters

13.2. Retailers

13.3. Wholesalers

13.4. ~other

14. Electronic Display

14.1. Electronic signs

14.2. In-store TV & Flat-screens

14.3. Wiffiti Screens

14.4. ~other

15. Fulfillment

15.1. Inserts

15.2. Packaging

15.3. Stickers

15.4. ~other

16. Live Phone (Inbound, Outbound)

16.1. Educate staff

16.2. Learn Technology

16.3. Script/Verbiage

16.4. ~Other

17. Live Seminars/Trade Shows/ Events/Speaking Engagements

17.1. What you say

17.2. What you show

17.3. Who you meet

17.4. ~other

18. Offline Engagement

18.1. Contests

18.2. Polls

18.3. Surveys

18.4. ~other

19. Contact Dan Hollings [email protected]

20. See Cross-Integration Mind Map