MOBILE CHANNEL
by Dan Hollings
1. Mobile APPs
1.1. Android
1.2. Blackberry
1.3. iPhone/iPod
1.4. iPad
1.5. Google Mobile Apps
1.6. ~other
2. Mobile Ads
2.1. Admob
2.2. iAds
2.3. ~other
3. Mobile Camera Phone Scanning
3.1. 2-D Barcode
3.2. Mobile Image Recognition
3.3. ~other
4. Mobile Customer Support
4.1. ZenDesk (Mobile)
4.2. ~other
5. Mobile Demographic Target Markets
5.1. College Students
5.2. Gen Y/Millennial (Under 30)
5.3. Travelers
5.4. Latinos
5.5. Active Women
5.6. Small Business Owners
5.7. Niche Markets
6. Mobile Incentives & Engagement
6.1. Mobile Polls
6.2. Mobile Surveys
6.3. Mobile Contests
6.4. Mobile Freebies
6.5. Mobile Downloads
6.6. Mobile Coupons
6.7. Mobile Games
6.8. ~other
7. Mobile List Building
7.1. Demographic Segmentation
7.2. Mobile Keywords
7.3. Opt-in Forms
7.4. Short Codes
7.5. ~other
8. Mobile Location-based Social Media
8.1. Foursquare
8.2. Gowalla
8.3. ~other
9. Mobile PR
10. Mobile Partnerships
10.1. Collaborative promotions
10.2. JVs
10.3. Shared Mobile opt-ins
10.4. Exchanging Mobile links
10.5. Mobile affiliate marketing
10.6. ~other
11. Mobile Presence & Profiles
11.1. Click-to-Call
11.2. Landing Pages
11.3. Mobile Blog
11.3.1. WordPress Plugins
11.3.1.1. Carrington
11.3.1.2. Wapple
11.3.1.3. ~other
11.3.2. ~other
11.4. Mobile Site
11.4.1. MobiSiteGalore
11.4.2. Wapple
11.4.3. ~other
11.5. Mobile Social Pages
11.6. Transition Pages
11.7. ~other
12. Mobile Search & SEO
12.1. Keyphrase Linking
12.2. Keywords and Phrases
12.2.1. Google Insights for Search
12.2.2. Google Keyword Tool
12.2.3. Keyword List Generator
12.2.4. Nichebot
12.3. Mobile Directories
12.4. Mobile Maps
12.5. Mobile Web
12.6. Mobile/Local Search
12.7. Niche Mobile Directories
12.8. Page "Descriptions"
12.9. Page "Titles"
12.10. ~other
13. Mobile Social Media
13.1. Mobile Twitter
13.2. Mobile Facebook
13.3. Mobile LinkedIn
13.4. ~other
14. Mobile Video
14.1. YouTube Mobile
14.2. Ustream Mobile
14.3. Qik
14.4. 12 Seconds
14.5. OVGuide
14.6. ~other
15. Mobile eBooks
15.1. Kindle
15.2. Kindle Publishing
15.3. Apple iPad
15.4. iPad Publishing
15.5. ~other
16. Proximity Marketing
16.1. In-store
16.2. Events
16.3. Portable
16.4. Vehicle
16.5. ~other
17. Ringtones
18. Text Message (SMS)
18.1. Contest/Text-to-Win
18.2. On-The-Fly/Reminders
18.3. Premium Messaging
18.4. Test for Info
18.5. Text Alerts
18.6. Text Autoresponder
18.7. Text Groups
18.8. Text Opt-in
18.9. Text Polling/Surveys
18.10. Text Series/Subscription
18.11. Text Voting
18.12. Text-to-Donate
18.13. Textimonials
18.14. VIP Text Clubs
18.15. Wiffiti Screens
18.16. ~other
19. Voice
19.1. Google Voice
19.2. New Call Solutions
19.3. Pre-Recorded Message Systems
19.3.1. Social Media
19.3.2. Corporate/Direct Sales Leaders
19.3.3. Mid-sized Biz / Virtual Phone System
19.3.4. 24/7 Recorded Message System