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The Innovator's Roadmap by Mind Map: The Innovator's Roadmap
5.0 stars - 15 reviews range from 0 to 5

The Innovator's Roadmap



Key Objective, Accelerate Business Model to Full Potential

Success Metric, Achieve 100X Customer Production Rate by Y'' Time frame


Identify and Tune Engines of Growth, Paid, Sticky, Viral


Metrics, Acquisition, COCA, LTV, Retention, Churn, Referral, Viral Coefficient

Customer Segmentation, Source Level Cohorts, CHI, Qualitative Polling

Lifecycle Messaging

Acquisition Channel Testing

Upsells and Cross-sells

Referal Campaigns

Establish Key Partners

Product/Market Fit


Key Objective, Validate Business Model at Small Scale

Success Metric, Achieve 10X Customer Production Rate by Y Time frame


Deliver (and Capture) Customer Value Using MVP


Build MVP

Instrument for Learning

Metrics, Activation, Retention, Measure CHI

Customer Journey Mapping, Onboarding/Activation, Customer WOW experiences

Lifecycle Messaging, Scale Relationship Building, Reward Positive Customer Actions, Learn from Neagtive Customer Actions

MVP Evolution, Rinse and Repeat Process, Feature Prioritization, Customer Interviews, Release Level Cohorts, Feature Flags, Split-testing, Continuous Deployment, Kill Features, Pricing Evolution

Problem/Solution Fit


Key Objective, Validate Customer Pull

Success Metric, Achieve X Customer Production Rate by Y Time Frame


Create a Compelling Offer, Mafia Offer, Smoke Test Offer, Preorder Offer, Free Cookie Offer


Understand Customer/Problem, Problem interviews, Observation, Psychology, Learning Frame, Scripted Learning Objectives, Customer Lie Detectors, Test Commitment, Test Social Currency, Personas, Current Reality Workflow

Build Offer, Define Solution, Release 1.0 MVP, Concierge MVP, Wizard of Oz MVP, Build Demo, Demo Fidelity, Future Reality Mapping, Prototyping tools, Story Arc, Long Copy vs Short Copy, Set Pricing, Pricing is Part of Product, Pricing Determines Your Customers, Test Pricing From Day 1, Value vs Cost Based Pricing, Anchor Against Existing Alternatives, Keep it Simple

Deliver Offer, Solution Interviews, Landing Pages, AIDA, Psychology, Sign-up Friction, Prizing Frame, Scarcity, Secure Strong Commitment


Model Your Business as a System

Systems vs Goals, Repeatability is Key, Staged Rollout, Theory of Constraints

Deconstruct your idea, Vision (WHY), 1-Page Business Model vs Business Plan, Lean Canvas, Explore Variations, 5Whys, Jobs-to-be-done, Pricing Models, Strategy (HOW), The Customer Factory, Systematic De-risking of Business Model, 10x Rollout, Staged Milestones Drives Strategy, Product (WHAT), Your Solution is NOT the product, Your Solution is Part of Machinery to Create a Happy Customer, Staged Strategy will Uncover the Right Product

Model Staged Milestones, Top-down Modeling, Bottoms-up Modeling, Analogs/Antilogs

Baseline Current Throughput

Identify Your Current Stage, Your Stage Drives Your Strategy, You Can Jump in at any Stage

Establish a Standard Measure of Progress, Innovation Accounting, Map Customer Factory to User Actions

Measure everything as a cohort, Concept of Batch Based Production, Time-based Cohorts, The Groundhog Day effect

Experiment Like a Scientist, Build Models Before Experiments, Good Experiment Design, Experiments are Additive, Declare Outcomes Upfront, Falsifiability, Time-boxing, Dealing With Failure, Pivots, Root-cause Analysis

Establish a Regular Reporting Cadence, External Accountability, Daily Standups, Tasks, Weekly Standups, Experiments, Monthly Standups, Milestones, Lean Stack, Lean Canvas, Lean Dashboard, Experiment Reports