Innovation

1. Put a dent in the universe

1.1. Have a clear goal in sight

1.2. Inspire others

2. master the message

2.1. Try to do what people think is magic instead of actually telling them what the product is when creating/releasing

3. sell dreams not products

3.1. Think about what your customers want

4. Kick start your brain

4.1. Find inspiration

4.2. Use creativity and perception to make better ideas

5. Do what you love

5.1. Have a passion about what you do

6. say no to 1000 things

6.1. try to minimise the number of products releasing/creating

7. Create insanely great experiences

7.1. Customer service

7.2. Be different

7.3. Make connections with the customers