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AEIOU Framework by Mind Map: AEIOU Framework
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AEIOU Framework

"AEIOU is a heuristic to help interpret observations gathered by ethnographic practice in industry. Its two primary functions are to code data, and to develop building blocks of models that will ultimately address the objectives and issues of a client." Read more at:


What is the current situation and why is it important for your project?


What's happening? What are project members up to?


What kind of settings do you encounter?


What kind of interactions are taking place and why do they matter?


Which objects are you dealing with?


Who are the people you're seeing? Describe!