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The Future of the Film Industry - as inspired by Ted Hope's blog. by Mind Map: The Future of the Film Industry - as inspired by Ted Hope's blog.
5.0 stars - 3 reviews range from 0 to 5

The Future of the Film Industry - as inspired by Ted Hope's blog.


There's a danger of creating spam that will turn off people. It's better to put out trailers and even the film so people will then join up and willingly provide their emails.

We don’t encourage (or demand) audience “builds” prior to production. Why shouldn’t every filmmaker or filmmaking team be required to have 5000 Fans prior to greenlight?

How do we measure "fans"?

And how do we ensure that films which are never "greenlite" (i.e. indie productions that are self contained) build their audience base before hand?

America has no funding for the arts so filmmakers have to develop material based on pre-existing markets instead forward thinking inspiration.

Filmmakers should think about creating markets besides the existing ones. Blair Witch is a case in point.

We love to read, talk, and engage more about the business than we do about the art.

The film business is a business of selling art which has to exist first. So we need to focus on getting the art right before we go about selling it

We fail to utilize the two years from greenlight to release to market our film and build our audiences.

Audience = Co-creators = vested interest in a project's success.

We should think of internet marketing tools like social networks as an area of film production expertise, just as we do sound or cinematography

We – neither the creators, audiences, or their representatives – don’t make a stink when aggregators get rich, and the content creators live on mere pittances.

DIY filmmakers don't make those deals. They market their films on their own.

Filmmakers don’t own their audiences yet

Let’s face it: we are not good at providing filmmakers with long term career planning.

We don’t insist that our artists are also entrepreneurs. We don’t encourage direct sales to the fans. We don’t focus on building mailing lists.

Creators, Distributors, and Marketers have accepted a dividing line between art and commerce, between content and marketing.

We don’t recognize that one of film’s greatest assets is its ability to generate data.

The audience should, rather, own the film maker.

We have done very little thinking or discussing about how to make events out of our movies.

Where’s the embrace of the short-term release?

The film business remains a single product industry.

Very interesting post on .:WBP about hosted screenings with limited showings to really make the showing of a film an event.

Creative story expansion models that would facilitate audience aggregation and participation (to seed, build, drive audiences).

We ignore film’s most unique attribute. Film forces us to feel, to think, to engage — let’s not ignore that.

We still think of movies as things people will buy

We need a greater embrace of innovation and experimentation in terms of both business models and building communities.

We allow consumers to think content should be free but it is okay that the hardware they play it on is very very expensive.

We need to streamline the process of the transformation of leisure time into both intellectual and social capital (i.e movie going and its byproducts).

We need to think of movies as things people see, appreciate, and are moved by

Why wouldn't a "movie" be something that engages individuals for a lifetime? Think of franchise movies like "Superman", but an ongoing narrative.

build a sustainable investor class

How can tools like Kickstarter be used to create long-term investors and supporters? What more can be done to integrate them into the end product's success?

There is no structure or mechanism to increase liquidity of film investments

The film business remains the virtually exclusive domain of the privileged

Consider updating the "patron" model, connecting private investors to up-and-coming filmmakers. Reaching out directly to students?

@jared_parmenter @CU_DodgeCollege

Audience = investor. Would an audience member pay (invest) $50 up front for lifetime of "full access" to a project rather than $20 for 90 minutes @ a theater?

The problem here is that film investment is really a gamble, not an investment. Less than 50% of Hollywood films make a profit, let alone indies where the ratio is more like 1% depending on curation..

Net Neutrality - and it's importance to film

Embrace technology! Nokia's GPS-based video/stills application is intriguing for example. Media is accessed via a map and may be "played back". I'm interested in seeing a narrative film produced that uses this application.

Cinema: The price of tickets goes up because there aren’t the people to go to the showings but then because of the prices going up people are deterred by the cost. Discuss....

By Hannah Johnson

Exactly, Hannah. I just read an article yesterday announcing the $20 movie ticket.

@rickrey If the studios need to charge $20 to stay afloat, I say let them. Just one step closer to an outdated biz model...

Product placement is one solution.

Resources Branch

Link to projects who are setting new examples of how to change the way we approach and think about film.

Four Boxes

New Breed