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User behaivior Analysis by Mind Map: User behaivior Analysis
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User behaivior Analysis

minimized experiment

Ask primary question

What are we trying to prove by building XX?

What do we need to know before we are confident that XX is the right thing to build?

Do research

analysis

deduction

questions on primary question

brain storm

questions

review

vote for hypothesis, "scariest" questions

ideas

brain storm

focused on answering important questions

Construct a hypothesis

Design mearement

implement

small group

chosen and prove

mini hack

present the findings from hack

stop hacking

try something else

continue and adopt the option

Analyze data

iteration

Have a set of concept options

Have a prioritised set of features

Identify plans for next iteration

draw conclusions

User behaviour track tools, google analytics, omniture, Elktrack, logstash, elasticsearch, kibana

Report results

A/B testing

popular tools

optimizely

maxymiser

Google Website Optimizer

Visual Website Optimizer

https://vwo.com

basic princeple

focus on minimized test purpose, goal, variables, test, example if I want to testing the conversion of a button, location of the button, text on the button, color and space on and arround the button

test things might have big impact

testing time

not restrict to two testing group

shunt, backend, frontend, cookieID

unique visitor

sample size

diaplay

css control

ajax/pjax

redirect

data collection and analysis

user behaivior on test area, which verision A or B, position, time, url