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Blogging as a business by Mind Map: Blogging as a business
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Blogging as a business

Ways to make money

campaign blogging

progressive non-profit / PAC

high traffic blog

value added services


email list


media attention

CPM model doesn't work

aggressive marketing of demographic to advertisers

package with ads.

$700 with ad

mailing list of 800 lgbt bloggers

email list




market yourself to advertisers

add donate button


allie - CIM


easier to raise money

we pay state-bloggers

8-10 fellows per state

$1500 per month

funding comes from big donors

experimenting with syndication services

not much work in ad sales

small user contributions

multi cent tip jar


Knight Foundation News Challenge

tight geo areas

send email for specific things

set up LLC

go to yearly kos


Chip In -- see burntorange

avg $34 contribution

click 2 blue - CPM ads

progressnow y/y campaign

does social change sell?

paid ads for book reviews

reach out to orgs related to issues you cover

beware MSM leeching off bloggers

always people who are paid that ask for you to do for free