1. by
1.1. Stephen Quinn
2. CONVERGENCE has many definitions
3. CONVERGENCE?
3.1. is
3.1.1. Defining convergence found it difficult to agree
3.1.1.1. Third International Infra Summit with University of South Carolina - (Columbia, 2002)
3.1.2. Survival
3.1.2.1. Paul Horrocks (Guardian Media Group in UK)
3.1.3. A way to protect their place in market
3.1.3.1. Michael Aeria (group in Malaysia - Star Publications)
3.1.4. A chance to deliever news and information to consumer in a new and different way
3.1.4.1. Howard Tyer (Chicago Tribune) & Gil Thelen (Trampa Tidence)
3.1.5. Expand the franch
3.1.6. A reporter who is a specialist in a particular area in several forms
3.1.6.1. Parts of the world in which CONVERGENCE is described later
3.1.7. The daily newspaper parthering with local TV chanel
3.1.7.1. In United States
3.1.8. An experiment
3.2. IN UNITED STATES
3.2.1. by Gordon
3.2.2. 5 forms to converge
3.2.2.1. Ownership converge
3.2.2.2. Tactical convergence
3.2.2.3. Structural convergence
3.2.2.4. Information - gathering convergence
3.2.2.5. Story telling convergence
4. Author's map: Carolina Pineda and Lizeth Martínez
5. SO, WHAT IS THE ROLE OF JOURNALIST?
5.1. Not forget that technology is a tool and make content to improve peoples life's
6. there is a fundamental DICHOTOMY
6.1. between
6.1.1. busines view
6.1.1.1. CONVERGENCE is a tool for increased productivity and marketing
6.1.2. journalist's aspirations
6.1.2.1. CONVERGENCE offers journalist the potential to do better journalism
7. Competing Models
7.1. Business ideal
7.1.1. "A way to grab as large a share of advertising pie possible"
7.1.2. "is more about than survival"
7.1.2.1. Paul Horrock - UK
7.1.3. "Cooperate with others to increase the size of the pie. Complete the cutting up"
7.1.3.1. Walter Keichel (Harvard Business Review)
7.1.4. increase productivity
7.2. Journalist ideal
7.2.1. values prevailed and would improve
7.2.1.1. Andrew Nachison
7.2.2. "help people live (their lives) more easily"
7.2.2.1. Gil Thelen
7.2.3. "Is a growth strategy instead of saving"
7.2.3.1. Kerry Northrup
7.2.4. Worry about the needs of audience
7.2.5. "is about survival and change"
7.2.5.1. Brian Veseling
8. Barries of CONVERGENCE
8.1. legislation
8.2. union of concerns of members
8.3. monomedia traditions
8.4. the costs
8.5. lack of adequate business models
8.6. make it easier
8.6.1. focused leadership
8.6.2. same owner
8.6.3. flexible culture
8.6.4. co- location of media outlets
8.6.5. previous relationship partners and unions
8.7. make ir difficult
8.7.1. different owners
8.7.2. other leadership
8.7.3. priorities
8.7.4. multiple manages
8.7.5. inflexible or disimilar cultures
8.7.6. disparate locations and presence of unions