New swimwear collection

1. Designing

1.1. One designer planning whole collection

1.2. Many designers, each have individual responsibility area

1.3. High/Low budget for designing?

2. Advertising Channels

2.1. TV

2.2. Radio

2.3. Social media

2.3.1. Instagram

2.3.2. Facebook

2.4. Blogs

2.5. PR

3. How to advertise

3.1. TV - models with new collection

3.2. Radio - Information abotu the new collection

3.3. SoMe - Blogs

3.3.1. Competitions

3.3.2. Paid ads

3.3.3. Paid experimentations in popular fashion blogs

3.3.4. Using interesting persons as ambassadors

4. For who?

4.1. Men

4.2. Women

4.3. Kids

5. Manufacturing?

5.1. In Europe?

5.2. In china?

6. Strategy

6.1. High quality, new fashion at higher price and higher margin

6.2. Low priceed bulk products, high volume with low margin

6.3. Aiming into one market only

6.4. Aiming to grow business globally

7. Selling

7.1. Online shop

7.2. offline store

7.3. Departments in department stores