1. Legal and commercial items of business in Germany
1.1. no German address in Germany at the beginning
1.2. in case of big business there is a option to establish an office next to the customer
1.2.1. e.g if Deutsche Bank is interested a office will be established in Frankfurt
2. Project 1
2.1. Capabilities
2.1.1. Discussion about technical side of the business
2.1.2. Company history
2.1.2.1. KAL private owned, shareholder is Aravinda
2.1.3. Product categories
2.1.4. Important technologies
2.1.5. Production
2.1.6. R&D
2.1.7. Certifications
2.2. Marketing
2.2.1. Discussion about current status and plans for future
2.2.2. Brochures
2.2.3. Website
2.2.4. Public Relation
2.2.5. Advertising agency
2.2.6. German language files/information
2.2.7. Exhibitions
2.2.8. Google Adwords Campaign
2.3. Sales
2.3.1. Discussion about approach to the market
2.3.2. Sales approach
2.3.2.1. Focus
2.3.2.2. USP's
2.3.2.3. Price calculation
2.3.2.4. Typical sales process
2.3.2.4.1. Person in charge
2.3.2.4.2. Communication process
2.3.2.4.3. Draft proposal available?
2.3.3. Existing German business
2.3.3.1. References?
2.3.3.2. Existing customers
2.3.3.2.1. How to transfer history data?
2.3.3.2.2. Priorities to follow-up
2.3.3.3. Opportunities?
2.3.4. CRM - data management
2.3.4.1. Workflow how to manage new leads
2.3.5. Recruiting new customers
2.3.5.1. Defining priorities how to start
2.3.5.2. Existing opportunities
2.3.5.3. New addresses
2.3.5.3.1. industry
2.3.5.3.2. company size
2.3.5.3.3. zip code
2.4. Internals
2.4.1. Email address Uwe Rüttgers
2.4.1.1. [email protected]
2.4.2. Business cards Uwe Rüttgers
2.4.2.1. Sales DACH region