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Building the next generation of CMO's by Mind Map: Building the next generation of
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Building the next generation of CMO's

What is Growth?

3 mandatory skills

Building data models

Developing testing programs

Developing new channels

Building data / growth models

Develop factor-based model for your business

Group people around that model

Developing testing programs

Small companies invest more thought into experiment selection and design

as they have smaller sample sizes

"Don'try small shit" if you're a small company

Go Big

Final Thoughts

You can't grow something that sucks

Career growth is proportional to company growth

Focus trumps generalization

Know and live your story