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20+ Campaigns Every Startup Should Run by Mind Map: 20+ Campaigns Every Startup
Should Run
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20+ Campaigns Every Startup Should Run

1. Google Search - Main Keywords

3. Google Search - Your Competitors

2. Google Search - Your Brand

4. Google Search - Lateral Thinking

keywords that my target users are searching for as well and that can help me push my products

eg women buying diapers might be interested in weight loss, wedding dresses etc

Eat24 Porn Ad example

5.-8. Google Display Network

your topic & main keywords

our brand or products.

your competitors

laterally

9.-12. YouTube Ads

your topic & main keywords

our brand or products.

your competitors

laterally

13.-14. Gmail Ads

your topic & main keywords

our brand or products.

your competitors

laterally

17.-20. Remarketing via GDN

Went to your Checkout Page

“Here’s a coupon”

Activated but did not Purchase

“You are missing this features!”

Signed up but did not Activate

“Hey...Finish what you started!”

Visited but did not Signup

21.-24. Remarketing via Facebook

Went to your Checkout Page

“Here’s a coupon”

Activated but did not Purchase

“You are missing this features!”

Signed up but did not Activate

“Hey...Finish what you started!”

Visited but did not Signup

25+: Facebook Campaigns

Create a Look a Like Audience from your Customers and Target them

Create a Look a Like Audience from your Leads and Target them

People who are interested in topics that make sense for your product

People who have jobs/positions/live, etc. that make you think they might need your services

People that are fans of some of your competitors or complementary products

People that read books, watch movies, etc.