Sauder Digital Ecosystem
by Stephane Fournier
1. Spirit Of Discovery
1.1. Chapters of stories
1.2. Student journey stories
1.3. Faculty blog / vlog
2. Twitter
2.1. Discussion about current events
2.2. 1 on 1 interactions
2.3. Sharing of discovery stories
2.4. Time sensitive program information
3. Facebook
3.1. Community communications
3.2. Sharing of discovery Stories
3.3. MBA upsell to current students
4. LinkedIn
4.1. Share thought leadership
4.2. Education & career planning
5. WeChat
6. Pinterest
7. Student Intranet
7.1. MySauderExecEd
8. MBA Society
9. Sauder UBC
9.1. Program and school information
9.2. Application infomation
9.3. Link out to SOD site + social
9.4. School news
10. Youtube
10.1. Sharing of discovery stories
10.2. Faculty vlogs
10.3. Education & career planning
11. UBC
12. Weibo
13. Email
13.1. Sharing of discovery stories
13.2. Program and school information
13.3. Application information
13.4. Alumni communications
13.5. Prospective student conversations
13.6. School news
14. Instagram
14.1. Sharing of discovery stories
14.2. Bite sized thought leadership
15. YouKu
16. Events.Sauder.UBC.ca