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Social Media Strategy by Mind Map: Social Media Strategy
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Social Media Strategy

Audience

School/Education

Residents

News Media

First Responders

Other Emergency Managers

VOADs

Goals

Keep Count/EM with positive focus

Humanize EM

Behavior Change

Become trusted source of incident info

Appropriate Humor

Educate

Interaction

Grow target audience

Content Creation

Graphic Design

Videos

Audio Files

Photos

Articles/Blog Postings

Measurements

Social Metrics

Website traffic

Brand Awareness

Community Size

Google Analytics

Video

Engagement Responsiveness

Strategic Outcomes