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Social Media Strategy by Mind Map: Social Media Strategy
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Social Media Strategy

Audience

School/Education

Residents

Prepare

Heed Warnings

Build knowledge of potential disaster

Share our messages

News Media

Share Messages

First Responders

Share messages

Other Emergency Managers

share messages

VOADs

share messages

prepare internally

Goals

Keep Count/EM with positive focus

Humanize EM

Stories

Behavior Change

Commitments

Become trusted source of incident info

Provide alerts/warnings/notification

Action oriented, pinerest library

Accurate

Timely

Appropriate Humor

Match mood/expectations

Fun & lighthearted

Educate

Links to sources

Interaction

Surveys/invite responses

invite comments

pictures/stories

Grow target audience

Content Creation

Graphic Design

Videos

Public safety messaging

Preparedness messaging

Audio Files

Canned audio messages on Sound Cloud

Just-in-time recording of messages

Photos

Articles/Blog Postings

Measurements

Social Metrics

retweets

favorites

comments

shares

likes

mentions

Twitter Engagement Rate (TER) = total social actions/total reach

Facebook Engagement Rate (FER) = total social actions/total reach

Website traffic

traffic from social media

URL clicks

Brand Awareness

Follower growth rate

% change in followers over time

twitter sentiment

reach by region

clicks by region

Community Size

Followers/subscribers

Growth = change in community size over time

Google Analytics

Click throughs

conversions

visitor loyalty

sentiment analysis

Video

Minutes Watched

Top videos

Views

Engagement Responsiveness

Questions answered

Response time

Strategic Outcomes

narrative

Metric analysis summary