Pricing Training Who do you want to buy form you? Ideal Paying Customer

1. What are they already consuming?

1.1. Shopping

1.1.1. Necessities

1.1.1.1. Food

1.1.1.2. Transportation

1.1.2. Luxuries

1.1.2.1. What are their favorite brands?

1.1.2.2. What are their "goal" brands"

1.2. Reading?

1.2.1. Magazines

1.2.1.1. Favorites?

1.2.1.2. Subscriptions?

1.2.2. Online

1.2.2.1. Blogs

1.2.2.2. Websites

1.2.2.3. News

1.2.3. Books

1.2.3.1. Electronically

1.2.3.2. Prefers to hold paper

1.2.3.3. Library card holder + uses it

1.3. Watching?

1.3.1. TV

1.3.1.1. Sports

1.3.1.2. Morning

1.3.1.3. Evening

1.3.1.4. Favorites

1.3.2. Videos

1.3.2.1. On demand

1.3.2.2. Netflix

1.3.2.3. You Tube

1.3.3. Movies

1.3.3.1. Theatre

1.3.3.2. At home

1.3.3.3. On devices, on the go

1.4. Listening to?

1.4.1. Music

1.4.1.1. Favorites?

1.4.1.2. Streaming?

1.4.1.3. How are they using music in their lives?

1.4.2. Podcasts

1.4.2.1. Entertainment

1.4.2.2. Business

1.4.2.3. Information

2. What do they do?

2.1. Entertainment Interests

2.1.1. What do they like?

2.1.2. What turns them off?

2.2. Sports Interests

2.2.1. Favorite Teams

2.2.2. Favorite Sports

2.2.3. Live

2.2.4. On TV

2.3. Exercise Interests

2.3.1. Indoors

2.3.2. Outdoors

2.3.3. On the water

2.3.4. In the mountains

2.4. Volunteering | Charity Non-profits

2.4.1. What do they care about?

2.4.2. How do they show they care?

2.4.2.1. Time

2.4.2.2. Money

2.5. Making a Living

2.5.1. Employee

2.5.1.1. What shift do they work?

2.5.1.2. Want out of their job?

2.5.1.3. Love their job

2.5.1.4. Enjoy job but want more recognition

2.5.2. Own business

2.5.2.1. By choice

2.5.2.2. By necessity

2.5.2.3. Enjoy it

2.5.2.4. Hate it

2.5.2.5. Want to grow

3. Where are they?

3.1. How do they spend their days? Weekends?

3.1.1. Work

3.1.2. Leisure

3.1.2.1. Doing what?

3.2. Living

3.3. Working

3.3.1. What kind of income do they earn/create?

3.3.2. Salary?

3.3.3. Hourly?

3.3.4. Seasonal?

3.4. Spending their free time?

3.4.1. Sports

3.4.1.1. Watching

3.4.1.2. Playing

3.4.1.3. Supporting others

3.4.2. Movies

3.4.3. Theatre?

3.4.4. Friends?

3.4.5. Entertaining?

3.4.6. Outside?

3.4.7. Adventure seekers?

3.5. Social Media

3.5.1. Facebook?

3.5.2. Twitter?

3.5.3. Linked In?

3.5.4. Pinterest?

3.5.5. Tumbler?

3.5.6. Quora?

3.5.7. Any of the other 100 ...

4. Parent | Care taker

4.1. single parent?

4.1.1. separation

4.1.2. divorce

4.1.3. death

4.2. Same sex parent?

4.2.1. Biological children

4.2.2. Adopted children

4.2.3. Surrogate

4.3. Kids

4.3.1. Babies

4.3.2. Toddlers

4.3.3. School Age

4.3.4. High School

4.3.5. College

4.3.6. Out of the home

4.3.7. Back at home

5. Who are they?

5.1. Gender | Age bracket

5.2. Marital status? Legally recognized?

5.3. Education?

5.3.1. High School

5.3.2. School of life

5.3.3. Graduate School

5.4. What stresses them out?

5.4.1. Money

5.4.2. Life

5.4.3. Kids

5.4.4. Aging parents

5.4.5. Their job

5.5. What inspires them?

5.5.1. Public Figures

5.5.2. Nature

5.5.3. Music

5.5.4. Creative Works

5.5.5. What do they consume to "feel" motivated? Better about life? etc.