1. What type of merchandise to sell
1.1. Collectibles
1.2. Hand-crafted items (mine and other's)
1.2.1. Pricing (how to figure out prices to sell for.)
1.3. Good used clothing
1.4. Anything that will make me money
2. Advertising
2.1. How much do I need to advertise
2.2. Forms of advertisement
2.2.1. flyers
2.2.1.1. hand them out
2.2.1.2. leave in mailboxes
2.2.1.3. pin to bulletin boards
2.2.2. business cards
2.2.3. word of mouth
2.2.4. Grand-opening celebration (send invitations)
2.2.5. local newspapers
2.2.6. build a web page
2.2.7. social media
2.2.8. promotions/coupons
2.3. What are some low-cost ways to advertise
2.4. How will advertising affect my business and profits
3. Location
3.1. Which area do I want to open in?
3.1.1. how much room will I need?
3.2. What can I afford to spend on rent?
3.2.1. Will I need insurance?
3.3. Are there other resale shops in the area? (competitors)
4. Obtain Tax Number and License
4.1. How do I do these things?
4.1.1. fill out and turn in applications
4.1.2. check online resources for filing paperwork
4.1.3. How long does it take to obtain these documents?
4.1.4. what is the cost of getting a tax number and/or register my business
5. Accounting
5.1. Record of inventory and stock
5.1.1. will I keep my own records or hire an accountant?
5.2. Profit/loss
5.3. Record of expenses
5.3.1. Which record-keeping software should I use
5.4. Record of sales
6. Employees
6.1. hire help
6.2. do it myself
7. Business Name
7.1. what will I call my boutique
7.1.1. Ask friends and family for advice
8. Bring in the customers
8.1. How to get potential customers to my store?
8.1.1. Strategies for bringing in the customers
8.2. Where do customers come from?
9. Possible obstacles
9.1. Financial problems
9.2. Health issues
10. Business Plan
10.1. how to create a business plan
10.1.1. parts of a business plan
10.1.1.1. cover sheet
10.1.1.1.1. My name/business name
10.1.1.1.2. date
10.1.1.1.3. contace information
10.1.1.2. contents page
10.1.1.2.1. headings for specific sections
10.1.1.2.2. sub-headings to make navigation easier
10.1.1.3. executive summary
10.1.1.3.1. basic overview (no details)
10.1.1.3.2. name the product or service
10.1.1.3.3. where will I sell items
10.1.1.3.4. who are my target customers
10.1.1.3.5. financial projections
10.1.1.4. specific sections
10.1.1.4.1. Product description (what is the product or service offered)
10.1.1.4.2. Marketing Overview
10.1.1.4.3. Marketing strategy
10.1.1.4.4. Financial informatiom
10.1.1.4.5. Implementation plan
10.1.1.4.6. Controls and measures
10.1.1.4.7. Appendix
10.1.1.5. appendix
10.1.2. free templates