recorder pen

1. Purchase reasons

1.1. easy to use

1.2. effective

1.3. simple to use

1.4. attractive bright colors

1.5. educational

2. what does it do?

2.1. reads for you

2.2. helps children learn to read easier

3. price range/audience

3.1. £15-30

3.1.1. ranging in packaging

3.1.2. different deals

3.2. adults

3.2.1. teach young children to read

3.2.2. teach them different languages

4. Slogans

4.1. Simple reading, Simply TalkTalk

4.2. New node

5. Ideas for the name

5.1. HandyPen

5.2. MagicPen

5.3. MicroPen

5.4. TalkTalkPen

5.5. PenReader

6. what is special about it

6.1. it helps young children

6.2. teaches you a different language

6.3. head phone access

6.4. records your own voice

7. TV advert

7.1. reading a book

7.1.1. very hard to read

7.1.1.1. parents trying to teach child how to read

7.1.1.2. cant do it

7.1.1.3. get the TalkTalkPen

7.1.1.4. easier

7.1.1.5. starts to read and understand

8. how it work?

8.1. press on button

8.1.1. scroll over red circle

8.1.1.1. see what it says