by polly rt
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Non-ICT pages, Training, Membership services, Development, CABLegal
Key messages in monthly update
Face to face
1-1, ITMCs, ICTAs, BST, Bx reps on design groups, BMCs, Public Direct
1-x, ICT Tech Meetings, ICT Management Meetings, Membership services events, Dev services events, Conference, Roadshows
Formal/informal, Personal contacts/networking
Distributed at events - leaflets etc
Non-ICT Newsletters, Arian
Blog?, Could act as content source for
other channels?, Integrate into CABlink?
Assume ruling out consumer s media
As for project
Senior stakeholders out of scope for
comms? (direct contact with proj
Awareness (early stages)
Action (towards launch)
Support and value (internal esp)
News & updates - is this
wanted? For which
Why are we communicating?
What do we want people to do
as a result of our comms?
How will we know if it's working?
Bureau IT Coordinators
Work back from launch?
Announcement of pilot
Business process change Planning
"The promise you make to your
Identity as a product and as a project
CASE Replacement or ???
Assume limited scope
Assume corporate colours etc
Needs to take a longer view on
implementation? (as per dev
avoid overload - minimum to
Links with other stakeholders
(e.g. PD, MSD)
Links with support
Assume very limited
Decent branding will need to be
Comms team (help with
branding, planning etc)