1. Raw Data
1.1. Web Tracking
1.1.1. Browsing
1.1.1.1. About Us
1.1.1.2. Contact Us
1.1.1.3. Targeted (search)
1.1.1.4. Surfing (shopping)
1.1.1.4.1. Products
1.1.2. Add to cart
1.1.3. Register
1.1.4. Checkout
1.1.5. Purchase
1.1.6. Form
1.1.7. Exit Website
1.2. Origin
1.2.1. PPC
1.2.2. Search
1.2.3. Email Campaign
1.2.4. Agent/Reseller
1.2.5. Direct
1.3. ESP Data
1.3.1. Contact Statistics & Actions
1.3.2. Campaign Statistics
1.4. Personal Data
1.4.1. Demographics
1.4.2. Custom Data
2. Meta Data
2.1. External Data
2.1.1. Time Period
2.1.2. Geography/Location
2.1.3. Session Info
2.1.4. Weather, News, ...
2.2. Profile
2.2.1. IdentifyStatistical Patterns
2.2.2. Historic Web Tracking Data
2.2.3. Historic ESP data
2.3. Analytics
2.3.1. Data Analytics
2.3.2. Predictive Analytics
2.3.3. Lead/Purchase Scoring
2.4. Action Rules
2.4.1. If ...
2.4.1.1. Origin
2.4.1.2. Web Tracking
2.4.1.3. ESP Data
2.4.1.4. Personal Data
2.4.1.5. Meta Data
2.4.1.6. Profile
2.4.1.7. Analytics
2.4.2. Then ...
2.4.2.1. Email via ESP
2.4.2.2. Retarget Website Ads
2.4.2.3. Remarketing
2.4.2.4. Pop-up Dialogs
2.4.2.5. Personalized Live Chat