CJH Marketing

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CJH Marketing by Mind Map: CJH Marketing

1. Staff Recruitment

1.1. Recreation Admin Programs

1.2. Job Fairs

1.3. Camp Job Boards

1.4. High school guidance/career counselors

2. Staff Retention

2.1. Training videos

2.2. Pre-season training hikes

2.3. Strategic plan communicatiom

2.4. Instructor Development

3. CJH Website

3.1. About Camp

3.2. Registration Information

3.3. Links to JBF scholarship application

3.4. Links to Job Applications

3.4.1. LinkedIn

3.5. Publish sample menus

3.6. Process for including social medi a posts during sessions

3.7. Video testimonials

3.8. Research similar camps & their websites

4. JBF Website

4.1. Fundraising

4.1.1. Calendar of Events

4.1.2. Buy-a-brick Ivory Tower

4.1.3. Buy-a-brick Dining Hall Kitchen

4.2. Scholarship Application

4.3. Financial Transparency

4.4. Published Documents

4.4.1. Meeting Minutes

4.4.2. Annual Reports

4.4.3. Financial Disclosures

4.4.4. Board and Committee Contacts

4.4.5. Statistics/Research

5. Media

5.1. Content Development

5.1.1. Audio

5.1.2. Video

5.1.2.1. Camper & Parent Testimonials

5.1.2.2. Staff testimonials

5.1.2.3. "commercials of activities offered at camp

5.1.3. Blog

5.1.3.1. Hazard Herald publication

5.1.3.2. Counselors write up for each session

5.1.3.3. Instructional information - like How-to videos

5.1.4. Photos

5.1.4.1. Camper photos each session

5.1.4.2. Photo task list for future web/marketing posts

5.1.4.3. solicit photos from staff

5.1.4.4. Volunteer photographer

5.2. Social Media Policy

5.3. Traditional Media

5.3.1. Press Releases

5.3.2. Press tour

5.3.3. Mini-documentaries

6. Technology

6.1. Eventbrite

6.2. Sign Up Genius

6.3. LinkedIn Profile

6.4. Common calendar

6.5. Automated email reminders

7. Merchandise

7.1. Studio Recording Songs

7.2. Studio Recording Stories

7.3. Clothing

7.3.1. Volunteer Gifts

7.3.1.1. CJH Hard Hats

7.3.1.2. Construction T-Shirts

7.3.2. Retro Wear

7.4. Logo Gear

7.4.1. Cups

7.4.2. Canteens

7.4.3. Greeting Cards

7.4.4. Calendar of past logos/t-shirt designs

7.5. Photos

7.5.1. Calendars

7.5.2. Photo prints for sale

7.5.3. Gallery exhibit at local galleries

7.5.4. Enter photos at local county fairs for awards

8. Camper Recruitment

8.1. Discount or swag for recommending a friend

8.2. Promotional video

8.3. Record radio announcement

8.4. How-To videos that prepare kids for camp

8.4.1. How to set up a tent

8.4.2. How to string a tarp

8.4.3. How to cook on a stove/fire

8.4.4. How to use a compass

8.4.5. How to pack a backpack

8.4.6. Finding stars/planets constellations

8.4.7. Trail etiquette

8.5. Stakeholder groups

8.5.1. PTA newsletter advertising

8.5.2. Schools

8.5.3. sporting goods stores

8.5.4. Direct Mail/purchase mail list

8.5.5. Booths: fairs, festivals

8.5.6. Pediatricians

8.5.7. Churches

9. Camper Retention

9.1. Special recognition for 5, 10 and 15 year campers/staff

9.2. Recommend a friend discount

10. Camper to Staff Transition

10.1. Session length

10.2. Special skill sessions

10.2.1. Archery certificates

10.2.2. FirstAid/CPR Wilderness training

10.3. Leadership training

10.4. Pathfinders type program

10.5. Career counseling

10.6. Big brother/big sister staff mentors

11. Volunteer Recruitment

11.1. Volunteer Center Stanislaus County

11.2. Clubs & Societies

11.3. College Internships

11.4. College Studies/Thesis

11.5. Communication process/project management plan

12. History

12.1. Photographs

12.2. Video

12.3. Studio Recordings

12.4. Publish 100th anniversary book

13. Marketing Campaigns

13.1. Overnights are the big selling points

13.2. Camp Activities

13.3. Getting into or back to nature

13.4. Promote new camp menus/food

13.5. What I learned at camp, and how it led to my career video interviews

14. Possible Partnerships

14.1. Nature Valley #RediscoverNature

14.2. Solar companies

15. Mid-year touch points

15.1. Chistmas babysitting

15.2. Overnights

15.3. School talent contest workshops

16. Strategic Plan

16.1. 5-Year Plan

16.2. Project Management/Improvement Plan