START CAMPAIGN
by Sudarmono Uud
1. Tentukan
1.1. Offers
1.1.1. Research Offer
1.1.1.1. Spying
1.1.1.1.1. WRW
1.1.1.1.2. BOA
1.1.1.1.3. MobileAdScout
1.1.1.1.4. SocialAdNinja
1.1.1.2. Curhat ke AM
1.1.1.3. Research Langsung
1.2. Traffic Source
1.2.1. Display
1.2.1.1. Go2Mobi
1.2.1.2. mMedia
1.2.2. Popup /under
1.2.2.1. Popads
1.2.2.2. Popcash
1.2.2.3. Zeropark
2. Creatives Brainstorming & Creation
2.1. Brainstorm angles, headlines, ad text
2.2. Finding pictures to use in ads
2.3. Designing / creating the landing pages
3. Setup
3.1. Webhost
3.2. Domain
3.3. Pendanaan
3.4. Tracking Setup
4. Testing Pertama
4.1. Untuk mengetahui semua setting sudah benar
5. Split-Testing
5.1. ROI
5.1.1. TEST #2 | ROI -50%
5.1.2. TEST #1 | ROI -100%
5.1.3. TEST #3 | ROI 0%
5.1.4. TEST #4 | ROI 25%
5.2. Test it
5.2.1. Ads
5.2.2. LP
5.2.3. Offer
5.2.4. Bids
5.2.5. Day & week parting